Question 1

When strolling through the grocery store a toddler tells her mother, "I don't like carrots." Her mother puts down the carrots and chooses string beans instead.The role of the little girl in this purchase was that of __________.
A)information gatherer
B)influencer
C)purchaser
D)decision maker
E)user

Accepted Answer

The little girl acted as an influencer by expressing her preference for string beans over carrots, causing her mother to choose the string beans instead.

Question 2

The five roles of individual family members in family decision making are
A)membership group, aspiration group, opinion leader, decision-maker, and user.
B)sustainer, experiential, belonger, emulator, achiever.
C)opinion leader, influencer, decision-maker, purchaser, and user.
D)information gatherer, influencer, decision-maker, purchaser, and user.
E)need driven, inner directed, outer directed, opinion leader, and decision-maker.

Accepted Answer

The five roles of individual family members in family decision making are information gatherer, who collects relevant information to make a decision; influencer, who persuade others to accept or reject a particular decision; decision-maker, who make an ultimate decision; purchaser, who makes the actual purchase; and user, who uses the product or service. Choice D includes all these roles, making it the best option.

Question 3

Which of the following statements about family decision making is most accurate?
A)The use of joint decision making is directly related to the educational levels achieved by the spouses.
B)Most of the decisions made about cars, vacation, and homes, are made by husbands.
C)The two types of family decision making are joint and autonomous.
D)With autonomous decision making, the husband would make all the decisions about groceries, medicine, and car maintenance.
E)Women have little influence when it comes to men's clothing purchases except when purchasing socks or ties.

Accepted Answer

The answer of Which of the following statements about family...

Question 4

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as __________.
A)national character
B)culture
C)social class
D)cultural code of ethics
E)ethnic ideology

Accepted Answer

Culture refers to the set of values, ideas, and attitudes that are learned and shared among the members of a group. National character refers specifically to the personality traits that are characteristic of a particular country or nation, while social class refers to a person's position in the social hierarchy based on factors like income and occupation. A cultural code of ethics may exist within a specific culture, but it is not interchangeable with culture as a whole. Ethnic ideology refers specifically to beliefs and attitudes about one's ethnic group.

Question 5

Which of the following statements about Asian-American buying patterns is most accurate?
A)Generalizations about buying patterns of this group are easy to make because there is no real diversity among its members.
B)Assimilated Asian-Americans exhibit buying patterns very different from the typical American consumer.
C)Because McDonald's standardizes its products across all cultures, it does not actively market to Asian Americans.
D)The Asian-American subculture is the most entrepreneurial in the United States.
E)Consumer research on Asian-Americans suggests individuals and families divide into three groups-assimilated, non-assimilated, and recent immigrants.

Accepted Answer

The Asian-American subculture is known for its entrepreneurial spirit, with many individuals and families owning and operating businesses in the United States.

Question 6

It is time for the Ramirez family to plan its annual vacation.The father wants to stay home this year and use the vacation money to work on the house.The paternal grandmother who lives with them wants to visit relatives in New York.The father asks his mother to determine how much a trip to New York would cost the family and if they could stay with relatives while they were there.The mother and the daughter Mary want to go to the beach.Which of the following sentences best describes the roles the individual family members played in making this decision?
A)There is no family member serving as information gatherer.
B)The only role played by the mother and the grandmother is influencer.
C)The females in the family only play two roles-users and influencers.
D)Since the father will make the final vacation decision, he has taken on all of the roles.
E)The grandmother plays the roles of user, influencer, and information gatherer.

Accepted Answer

The father asks his mother (the grandmother) to gather information about the cost of a trip to New York and the possibility of staying with relatives. This makes her the information gatherer. The mother and daughter are users as they want to go to the beach. The grandmother also serves as an influencer as her desire to visit relatives in New York may sway the family's decision. The father makes the final decision but does not necessarily take on all roles. Therefore, choice E is the best option.

Question 7

FIGURE 5-14 
-According to the text depicted in Figure 5-14 above, African Americans rank __________ in terms of spending power in the U.S.
A)second-largest spending power of the three racial/ethnic subcultures
B)third-largest spending power of the three racial/ethnic subcultures
C)fourth-largest spending power of the three racial/ethnic subcultures
D)fifth-largest spending power of the three racial/ethnic subcultures
E)tenth-largest spending power of the three racial/ethnic subcultures

Accepted Answer

African Americans rank second-largest spending power of the three racial/ethnic subcultures.

Question 8

Subculture refers to
A)subgroups within the larger national culture, whose values and beliefs are diametrically opposed to that national culture.
B)groups within an organization or firm whose values and beliefs dominate the corporate culture.
C)groups within an organization or firm whose values and beliefs are contrary to the corporate culture.
D)subgroups within the larger, or national, culture with unique values, ideas, and attitudes.
E)the designation given to people between the ages of 12 and 25 whose values and beliefs are not yet fully formed but are still influenced both by their families and main street society.

Accepted Answer

Subculture refers to subgroups within the larger, or national, culture with unique values, ideas, and attitudes. These subgroups may have their own customs, language, fashion, music, or other cultural elements that distinguish them from the rest of society. Examples of subcultures include punk rockers, hippies, Goths, nerds, gamers, surfers, skaters, and many others. Subcultures may arise as a response to mainstream culture, as a way to rebel against it, or as a way to find identity and community among like-minded individuals. They may also form around certain interests or activities, such as sports, hobbies, or professions.

Question 9

Subgroups within the larger, or national, culture with unique values, ideas, and attitudes are referred to as
A)reference groups.
B)family life-cycle stages.
C)dissociative groups.
D)subcultures.
E)normative groups.

Accepted Answer

Subcultures are subgroups within the larger or national culture with unique values, ideas, and attitudes. They can be based on factors such as age, ethnicity, religion, or social class.

Question 10

When Keith Monroe told his father the family needed a new computer, the father told Keith to determine what features were needed and some costs.Mrs.Monroe suggested the new computer needed an ergonomic keyboard because she was having some problems with her wrists.Wenda Monroe asked that the new computer have a faster modem for her chat room visits.Mr.Monroe said what they bought would depend on what Keith learned.Which of the following sentences best describes the roles the individual family members played in making this decision?
A)Mrs.Monroe and Wenda acted as information gatherers, users, and decision makers.
B)Keith took on all the roles except that of purchaser.
C)Mr.Monroe took on all of the roles.
D)Wenda acted as a user and an influencer.
E)Mrs.Monroe acted as an information gatherer, a user, an influencer, and a gatekeeper.

Accepted Answer

The answer of When Keith Monroe told his father the...

Question 11

Samantha was often "on call" at the hospital so her husband Ari, an amateur chef, prepared most of the meals for the family.As an anniversary gift, Samantha and her children decided to buy Ari a top-of-the-line professional cook stove.Ari's primary role in this process was that of __________.
A)information gatherer
B)influencer
C)purchaser
D)decision maker
E)user

Accepted Answer

Ari's primary role in this scenario is that of the user of the cook stove, as the gift is meant to enhance his role as the family's cook. The other roles, such as information gatherer, influencer, purchaser, and decision maker, are being fulfilled by Samantha and the children in the process of selecting and buying the gift.

Question 12

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?
A)The Hispanic subculture is very diverse.
B)Hispanics don't pay a significant amount of attention to advertising.
C)Hispanics communities are spread out through the entire country and therefore difficult to target.
D)Hispanics believe all marketers are dishonest and don't trust any messages marketers put forth.
E)Assimilation is very important and the Hispanic community finds cultural target marketing offensive.

Accepted Answer

The Hispanic subculture is very diverse, with variations in language, culture, and preferences, making it challenging to create a one-size-fits-all marketing strategy.

Question 13

Teenagers influence $650 billion in family purchases annually.They also spend an additional __________ of their own money annually.
A)$100 million a year
B)$500 million a year
C)$1 billion a year
D)$208 billion a year
E)$900 billion a year

Accepted Answer

The passage states that teenagers influence $650 billion in family purchases annually, but it does not specify how much money they spend on their own. Option D, $208 billion a year, is the closest answer choice to $650 billion and seems like a reasonable estimate of how much money teenagers might spend on their own. Therefore, D is the best choice.

Question 14

Asian Americans that are conversant in English, highly educated, hold professional and managerial positions, and exhibit buying patterns very much like the typical American consumer are referred to as__________.
A)subcultured
B)social classed
C)nonassimilated
D)peer identified
E)assimilated

Accepted Answer

The term "assimilated" refers to Asian Americans who have adopted American culture and lifestyle, including language, education, and consumer behavior. They are similar to the typical American consumer in their buying patterns and hold professional and managerial positions.

Question 15

An Asian family living in San Francisco for four generations has three children.The oldest son, George, is in medical school.Susan is a concert pianist at the age of 21.Fred is a second-year business student.The family is likely to exhibit which of the following Asian-American buying patterns?
A)non-assimilated, yet celebrating their culture by purchasing authentic Chinese goods
B)assimilated, exhibiting buying patterns very much like other typical American consumers
C)assimilated, yet celebrating their culture by purchasing authentic Chinese goods
D)buying patterns are difficult to see because of the diversity of Asian subcultures
E)non-assimilated, exhibiting buying patterns very much like other typical American consumers

Accepted Answer

The family has been living in San Francisco for four generations, which suggests that they are assimilated into American culture. Their buying patterns are likely to be very much like other typical American consumers.

Question 16

Which type of purchase is most likely to be the result of joint decision making?
A)car tires
B)children's toys
C)family vacations
D)medicine
E)breakfast cereal

Accepted Answer

Family vacations involve the decision-making of multiple family members and require input from everyone to decide on the destination, activities, and budget.

Question 17

Which of the following statements about African-American buying patterns is most accurate?
A)African-Americans spend more on products for girls, especially in terms of clothing.
B)Differences in buying patterns are less within the African-American subculture than between African-Americans and Caucasians of similar status.
C)While African-Americans are not especially price conscious, they are strongly motivated by quality and choice.
D)Adult African-Americans spend half as much on online services.
E)When socioeconomic status differences between African Americans and Caucasians are removed, there are more similarities than differences.

Accepted Answer

According to the statement, when socioeconomic status differences between African Americans and Caucasians are removed, there are more similarities than differences in their buying patterns. Therefore, this statement is the most accurate. The other statements either provide incomplete information or are incorrect.

Question 18

Children under 12 directly influence more than __________ in annual family purchases.
A)$36.5 million a year
B)$365 million a year
C)$3.65 billion a year
D)$36.5 billion a year
E)$365 billion a year

Accepted Answer

The answer of Children under 12 directly influence more than...

Question 19

FIGURE 5-13 
-The Haggar ad shown in Figure 5-13 above, shows the influence a woman has when buying men's clothing.This is an example of a __________ decision.
A)spouse-dominant
B)joint
C)influencer
D)cultural
E)cooperative

Accepted Answer

The ad shows a woman influencing the decision to buy men's clothing, making it an example of an influencer decision.

Question 20

Which of the following statements about African-American buying patterns is most accurate?
A)There are few differences between African-Americans and Caucasians.
B)African-American men spend more on health and beauty products than Caucasian men do.
C)The typical African-American family is five years older than the typical Caucasian family.
D)While price is not an issue, African-Americans are strongly motivated by quality and choice.
E)African American buying power is still affected by the negative consequences of disparities in employment and educational opportunities in earlier American history.

Accepted Answer

African American buying power is still affected by the negative consequences of disparities in employment and educational opportunities in earlier American history. Despite progress, African Americans continue to lag behind Caucasians in terms of income, unemployment rates, and educational attainment. This can impact their buying patterns and purchasing power.

Quiz 5: Understanding Consumer Behavior

When strolling through the grocery store a toddler tells her mother, "I don't like carrots." Her mother puts down the carrots and chooses string beans instead.The role of the little girl in this purchase was that of __________.

The five roles of individual family members in family decision making are

Which of the following statements about family decision making is most accurate?

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as __________.

Which of the following statements about Asian-American buying patterns is most accurate?

FIGURE 5-14 -According to the text depicted in Figure 5-14 above, African Americans rank __________ in terms of spending power in the U.S.

Subculture refers to

Subgroups within the larger, or national, culture with unique values, ideas, and attitudes are referred to as

Samantha was often "on call" at the hospital so her husband Ari, an amateur chef, prepared most of the meals for the family.As an anniversary gift, Samantha and her children decided to buy Ari a top-of-the-line professional cook stove.Ari's primary role in this process was that of __________.

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

Teenagers influence $650 billion in family purchases annually.They also spend an additional __________ of their own money annually.

Asian Americans that are conversant in English, highly educated, hold professional and managerial positions, and exhibit buying patterns very much like the typical American consumer are referred to as__________.

An Asian family living in San Francisco for four generations has three children.The oldest son, George, is in medical school.Susan is a concert pianist at the age of 21.Fred is a second-year business student.The family is likely to exhibit which of the following Asian-American buying patterns?

Which type of purchase is most likely to be the result of joint decision making?

Which of the following statements about African-American buying patterns is most accurate?

Children under 12 directly influence more than __________ in annual family purchases.

FIGURE 5-13 -The Haggar ad shown in Figure 5-13 above, shows the influence a woman has when buying men's clothing.This is an example of a __________ decision.

Which of the following statements about African-American buying patterns is most accurate?