Question 1

The Ford Escape uses hybrid fuel technology to deliver more power, convenience, prestige, and fuel economy.These criteria would be used in which stage of the consumer purchase decision process for an automobile?
A)problem recognition
B)needs analysis
C)purchase decision
D)information search
E)postpurchase evaluation

Accepted Answer

The criteria mentioned are typically considered during the information search stage, where consumers gather information about different options and evaluate them based on factors like power, convenience, prestige, and fuel economy.

Question 2

The objective and subjective attributes of a brand consumers use to compare different products and brands are referred to as
A)temporal states.
B)antecedent states.
C)information sources.
D)evaluative criteria.
E)the consideration set.

Accepted Answer

Evaluative criteria are the standards or measures used by consumers to compare different products and brands. These criteria can be objective, such as price or quality, or subjective, such as brand image or reputation. Understanding these criteria is important for marketers to develop effective positioning strategies and to differentiate their brand from competitors.

Question 3

The question "How long is the warranty for this new Frigidaire dishwasher?" would be asked during the __________ stage in the consumer purchase decision process.
A)problem recognition
B)information search
C)alternative evaluation
D)purchase decision
E)comparison

Accepted Answer

The question about the warranty is part of gathering information about the product, which occurs during the information search stage of the consumer purchase decision process.

Question 4

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware, is referred to as
A)evaluative set.
B)evolved set.
C)consideration set.
D)alternative selection group.
E)aspiration group.

Accepted Answer

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is referred to as the consideration set. This set includes only those brands that the consumer actively considers purchasing. The evaluative set is the group of brands a consumer evaluates when making a purchasing decision, while the evolved set and aspiration group are not commonly used terms in the context of consumer behavior. The alternative selection group is not a recognized term in consumer behavior.

Question 5

In which stage of the consumer purchase decision process would a consumer ask, "Is installation included in the price of this HDTV?"
A)problem recognition
B)information search
C)alternative evaluation
D)purchase decision
E)evaluation

Accepted Answer

The consumer is in the information search stage, as they are looking for more specific details about the product, including whether installation is included in the price. This question suggests that the consumer has already identified a need or desire for an HDTV, and is now seeking information about different options and their features. The alternative evaluation stage comes after information search, and involves comparing different products and deciding which one to purchase. The purchase decision stage involves actually choosing and buying the product, while the evaluation stage comes after the purchase and focuses on the consumer's satisfaction with the product.

Question 6

Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions?
A)problem recognition
B)information search
C)alternative evaluation
D)purchase decision
E)post purchase evaluation

Accepted Answer

The answer of Which stage in the consumer purchase decision...

Question 7

FIGURE 5-2 
-In Figure 5-2 above, the row header at the very top below Retail Price, Display, Navigation, Voice Quality, and Battery Life are a consumer's __________ when he or she evaluates a product like a smartphone.
A)consideration set
B)evaluative criteria
C)information bits
D)quality considerations
E)value sources

Accepted Answer

The row header at the very top represents the evaluative criteria, which are the specific features or attributes that a consumer uses to evaluate a product. It helps the consumer to compare different brands or models and make a better purchasing decision. The other answer choices are not appropriate in this context.

Question 8

Which of the following statements concerning evaluative criteria is most accurate?
A)Even if the alternatives in a person's consideration set don't really satisfy them, people are not willing to continue the search.
B)Consumers often have several criteria for evaluating products.
C)Evaluative criteria represent objective rather than subjective attributes.
D)Evaluative criteria represent subjective rather than objective attributes.
E)Ultimately, the most important evaluative criteria is price.

Accepted Answer

Consumers often have multiple criteria for evaluating products, such as quality, price, brand reputation, and environmental impact. These criteria can be subjective (based on personal opinions or preferences) or objective (based on measurable features or attributes). While price may be an important evaluative criterion for some consumers, it is not universally the most important or the only criterion considered.

Question 9

The Ford Escape uses hybrid fuel technology to deliver more power, convenience, prestige, and fuel economy than non-hybrid cars.The attributes listed for the Ford Escape are attributes that consumers would consider when evaluating the car.These attributes are a consumer's
A)hot buttons.
B)informational alternatives.
C)evaluative criteria.
D)buying-decision choices.
E)consideration set.

Accepted Answer

Evaluative criteria are the attributes or features that consumers consider important when evaluating a product or service. In this case, the attributes listed for the Ford Escape (power, convenience, prestige, and fuel economy) are evaluative criteria that consumers would use to assess the car and make a buying decision.

Question 10

Evaluative criteria refer to
A)the objective and subjective attributes of a brand consumers use to compare different products and brands.
B)those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased decision.
C)those attributes of a brand that are based exclusively on subjective criteria in order to avoid post-purchase anxiety.
D)the attributes of a product that a manufacturer wishes to promote to a specific target market.
E)a list of product attributes from which a customer will not waiver regardless of additional incentives.

Accepted Answer

Evaluative criteria refer to both objective and subjective attributes of a brand that consumers use to compare different products and brands. This helps them make a selection that best serves their needs and preferences.

Question 11

There are five stages in the purchase decision process.The third stage is __________.
A)information search
B)purchase decision
C)alternative evaluation
D)postpurchase behavior
E)problem recognition

Accepted Answer

The third stage in the purchase decision process is alternative evaluation. This is when the consumer evaluates the available options and selects the one that best meets their needs and preferences. It comes after problem recognition and information search, and before the actual purchase decision is made and post-purchase behavior takes place.

Question 12

__________.
A)determining appropriate price ranges
B)selecting the type of purchase outlet
C)establishing a purchase timeline
D)creating a hierarchy of purchase importance
E)developing consumer value perceptions

Accepted Answer

Developing consumer value perceptions is the process of creating a positive perception of a product or service in the minds of consumers, which can influence their purchasing decisions. This is an important step in the buying process and can affect other actions such as determining appropriate price ranges, selecting the type of purchase outlet, and establishing a purchase timeline. However, developing consumer value perceptions is the primary step in the buying process.

Question 13

When purchasing a computer, factors the consumer considers prior to purchase are called __________, which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.
A)hot buttons
B)informational alternatives
C)evaluative criteria
D)buying-decision choices
E)consumer attributes

Accepted Answer

Evaluative criteria are the factors that consumers consider before making a purchase. These may include objective attributes such as price, features, and performance, as well as subjective ones such as brand reputation and personal preferences. Hot buttons refer to specific issues that are particularly important to a consumer, while informational alternatives are the different options available for obtaining information about a product. Buying-decision choices and consumer attributes are not commonly used terms in the context of consumer behavior.

Question 14

According to the information in Figure 5-2 above, which smart phone offers the best voice quality?
A)Apple
B)Blackberry
C)Samsung
D)LG
E)T-Mobile

Accepted Answer

The figure indicates that Samsung offers the best voice quality among the listed options.

Question 15

FIGURE 5-2 
-In Figure 5-2 above a number of factors are listed such as display, navigation, voice quality, and battery life.These are typical __________ for smart phones.
A)considerations
B)evaluative criteria
C)information bits
D)quality considerations
E)value sources

Accepted Answer

Evaluative criteria are factors used to evaluate and compare options. In this case, the factors listed are being used to compare different smart phones, making "evaluative criteria" the best choice.

Question 16

FIGURE 5-2 
-In Figure 5-2 above, the column header at the left consists of the group of brands and their respective models.These are the __________ that a consumer's would consider acceptable from among all the brands in a product class of which he or she is aware.
A)considerations set
B)evaluative criteria
C)information bits
D)quality considerations
E)value sources

Accepted Answer

The column header at the left is a set of brand and model options that a consumer would consider acceptable, which represents the consideration set. Evaluative criteria refers to the attributes or features a consumer uses to evaluate product options, information bits and value sources are not relevant to this question, and quality considerations is not a commonly used term in this context.

Question 17

battery life?
A)Apple
B)BlackBerry
C)HTC
D)Palm
E)LG

Accepted Answer

Apple has a reputation for having good battery life in their devices. They also offer power-saving features and a low power mode to extend battery life even further.

Answer: C) HTC
 HTC offers power-saving features on their devices and also has a battery saver mode that can extend the battery life. However, it may not be as good as Apple's battery life.

Answer: D) Palm
 Palm is no longer in business and their devices are outdated. Therefore, it is not recommended as a choice for good battery life.

Answer: B) BlackBerry and E) LG 
 Both BlackBerry and LG devices vary in battery life depending on the model. Some have good battery life while others do not. It is recommended to research specific models before making a decision.

Question 18

An example of a marketer-dominated source of information for an external information search is
A)personal experience.
B)Consumer Reports magazine.
C)consumer programs on talk radio stations.
D)friends and relatives.
E)salespeople.

Accepted Answer

Salespeople are typically hired by companies to promote and sell their products, making them a marketer-dominated source of information. They may provide biased information in favor of their product, and their primary goal is to make a sale rather than provide objective advice. Personal experience, Consumer Reports magazine, consumer programs on talk radio stations, and friends and relatives are all examples of non-marketer-dominated sources of information.

Question 19

An example of a marketer-dominated source of information for an external information search is
A)personal experience.
B)Consumer Reports magazine.
C)advertising.
D)consumer programs on talk radio stations.
E)friends and relatives.

Accepted Answer

Advertising is a marketer-controlled source of information, meaning that the information being provided is directly influenced and created by the company or organization promoting the product or service. Therefore, it is a marketer-dominated source of information for an external information search. Personal experience, Consumer Reports magazine, consumer programs on talk radio stations, and friends and relatives are all examples of non-marketer dominated sources of information.

Question 20

Sources of external information that originate with the sellers of products and services, and including advertising, company Web sites, salespeople, and point-of-purchase displays in stores are referred to as
A)personal experiences.
B)Consumer Reports magazines.
C)consumer exploitation tactics.
D)data mining.
E)marketer-dominated sources.

Accepted Answer

The sources of external information that originate with the sellers of products and services, including advertising, company websites, salespeople, and point-of-purchase displays in stores are referred to as marketer-dominated sources. These sources are under the control of the seller, and their purpose is to stimulate demand for specific products or services.

Quiz 5: Understanding Consumer Behavior

The Ford Escape uses hybrid fuel technology to deliver more power, convenience, prestige, and fuel economy.These criteria would be used in which stage of the consumer purchase decision process for an automobile?

The objective and subjective attributes of a brand consumers use to compare different products and brands are referred to as

The question "How long is the warranty for this new Frigidaire dishwasher?" would be asked during the __________ stage in the consumer purchase decision process.

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware, is referred to as

In which stage of the consumer purchase decision process would a consumer ask, "Is installation included in the price of this HDTV?"

Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions?

FIGURE 5-2 -In Figure 5-2 above, the row header at the very top below Retail Price, Display, Navigation, Voice Quality, and Battery Life are a consumer's __________ when he or she evaluates a product like a smartphone.

Which of the following statements concerning evaluative criteria is most accurate?

The Ford Escape uses hybrid fuel technology to deliver more power, convenience, prestige, and fuel economy than non-hybrid cars.The attributes listed for the Ford Escape are attributes that consumers would consider when evaluating the car.These attributes are a consumer's

Evaluative criteria refer to

There are five stages in the purchase decision process.The third stage is __________.

__________.

When purchasing a computer, factors the consumer considers prior to purchase are called __________, which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.

According to the information in Figure 5-2 above, which smart phone offers the best voice quality?

FIGURE 5-2 -In Figure 5-2 above a number of factors are listed such as display, navigation, voice quality, and battery life.These are typical __________ for smart phones.

FIGURE 5-2 -In Figure 5-2 above, the column header at the left consists of the group of brands and their respective models.These are the __________ that a consumer's would consider acceptable from among all the brands in a product class of which he or she is aware.

battery life?

An example of a marketer-dominated source of information for an external information search is

An example of a marketer-dominated source of information for an external information search is

Sources of external information that originate with the sellers of products and services, and including advertising, company Web sites, salespeople, and point-of-purchase displays in stores are referred to as