Many companies subscribe to being "green" because they feel that this is valued by the consumer.Yet, often in these same firms, office computers are left on 24 hours a day, office paper is not recycled, and employees are not encouraged to take public transportation to work.This example indicates it is not always easy for firms to act in accordance with the
A)marketing concept.
B)management concept.
C)organizational strategy.
D)environmental strategy.
E)green compliance strategy.

Question

Quizplus · Accepted Answer

The marketing concept focuses on satisfying consumer needs and wants, which may include being environmentally friendly. However, the example shows a disconnect between what is valued by consumers and the company's actual practices.

Many Companies Subscribe to Being "Green" Because They Feel That