The American business period that attempts to satisfy consumer needs while achieving organizational goals is called the __________ era.
A)sales
B)production
C)marketing concept
D)societal marketing concept
E)consumerism

Question

Quizplus · Accepted Answer

The marketing concept era is defined by a focus on understanding consumer needs and wants and providing products that satisfy those needs while also achieving the organization's goals. This era recognizes the importance of building strong customer relationships and delivering value to customers. The other options do not fully capture the emphasis on customer satisfaction and building relationships that characterize the marketing concept era.

The American Business Period That Attempts to Satisfy Consumer Needs