Shortly after World War II, Sam Jackson developed an idea for a biodegradable lubricant that was superior to anything currently on the market.He was excited about his new idea, and he persuaded a number of his friends to help produce samples.While demand kept up with production at first, he soon found he had to hire a sales force to sell excess product to manufacturing companies in the area.He decided this was primarily because his company had several strong competitors that had recently come into the industry.This is a good example of behavior one would expect in the __________ era of U.S.business history.
A) marketing concept
B) production
C) market orientation
D) sales
E) societal marketing concept
Correct Answer:
Verified
Q130: while also trying to achieve the organization's
Q131: In 1952, General Electric's annual report contained
Q132: FIGURE 1-4 Q132: Imagine a confectionary company has introduced a Q133: Which of the following terms best describes Q135: Which of the following statements about the Q136: The American business period that attempts to Q137: The period of American business history when Q138: FIGURE 1-4 Q139: Which era of U.S.business history does the
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