In 1952, General Electric's annual report contained this statement: "The concept introduces.....marketing....at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the
A)hard-sell strategy.
B)age of consumerism.
C)sales concept.
D)marketing concept.
E)management concept.

Question

Quizplus · Accepted Answer

The statement in General Electric's annual report describes the marketing concept, which emphasizes the importance of identifying and satisfying customer needs and wants throughout the entire production cycle. This is in contrast to the sales concept (C), which focuses on aggressive sales techniques, and the hard-sell strategy (A), which uses forceful, manipulative tactics to convince customers to buy. The age of consumerism (B) refers to a broader cultural shift towards valuing consumer rights and protections, while the management concept (E) is a more general approach to organizing and running a business.

In 1952, General Electric's Annual Report Contained This Statement: "The