Question 1

Elizabeth has decided to purchase a new electric juicer and plans to call several friends for the latest information about alternative brands. She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong. In making her decision, Elizabeth will engage in which of the following problem solving variations?
A)limited problem solving
B)extended problem solving
C)routine problem solving
D)alternative problem solving
E)integrated problem solving

Accepted Answer

Elizabeth has a specific criteria (liberal return policy) that she wants in her purchase and is seeking information from friends rather than doing extensive research on her own. This suggests that she is engaging in limited problem solving, which is a type of problem solving used for low-risk purchases with a few specific criteria that need to be met.

Question 2

When a man picks up a bottle of wine and tells the sales clerk, "I'm taking this to a dinner party tonight," which situational influence is being demonstrated?
A)purchase task
B)social surroundings
C)physical surroundings
D)temporal effects
E)antecedent states

Accepted Answer

The factor prompting the purchase in this case is the man's need for a dinner party gift.This reason for engaging in the decision process is called the purchase task.

Question 3

Jenn needed to have another set of keys made for her apartment so she went to Home Depot to have it done since she remembered her dad going there. This is an example of
A)limited problem solving.
B)extended problem solving.
C)situational problem solving.
D)routine problem solving.
E)integrated problem solving.

Accepted Answer

Routine problem-solving is used when a consumer has prior experience with a product or service but needs to make a purchase decision. In this case, Jenn remembers her father going to Home Depot to have keys made, so she is using routine problem solving to make her decision to go there.

Question 4

-In Figure 4-3 above, column C represents which of the following in terms of consumer involvement and product knowledge?
A)routine problem solving
B)limited problem solving
C)extended problem solving
D)simulated selection
E)integrated problem solving

Accepted Answer

The answer of 
-In Figure 4-3 above, column C represents...

Question 5

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk. The consumer purchase decision process for such staples involves __________, which is virtually a habit and typifies low-involvement decision-making.
A)limited problem solving
B)extended problem solving
C)situational problem solving
D)rational problem solving
E)routine problem solving

Accepted Answer

The description of the purchase decision process for table salt and milk as a habit and low-involvement decision-making suggests routine problem solving as the best choice. This involves little effort or evaluation of alternatives and is characterized by past experience and familiarity with the product.

Question 6

Situational influences refer to
A)the five aspects of the purchase situation that impact the consumer purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states.
B)the temporary impediments to a consumer's purchase decision.
C)psychological concepts that are useful for interpreting buying processes and directing marketing efforts.
D)the feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings, physical surroundings, psychological effects, and precedent states.
E)both the objective and subjective attributes a consumer uses to compare different products and brands.

Accepted Answer

Situational influences refers to the five aspects of the purchase situation that impact the consumer purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states.

Question 7

Which problem solving variation would likely be used for clothing, sheets, towels, or electric can openers?
A)routine response behavior
B)limited problem solving
C)extended problem solving
D)simulated selection
E)integrated problem solving

Accepted Answer

The answer of Which problem solving variation would likely be...

Question 8

Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?
A)limited problem solving
B)extended problem solving
C)routine problem solving
D)situational problem solving
E)integrated problem solving

Accepted Answer

Routine problem solving is used for low-involvement purchases with little risk involved, such as purchasing items like cereal or laundry detergent. These types of purchases are a part of our everyday routine and we don't usually invest much time or effort in making these decisions.

Question 9

Five situational influences have an impact on a consumer's purchase decision process. They are: purchase task, __________, physical surroundings, temporal effects, and antecedent states.
A)competitive offerings
B)motivation
C)core values
D)brand loyalty
E)social surroundings

Accepted Answer

The answer of Five situational influences have an impact on...

Question 10

Five situational influences have an impact on a consumer's purchase decision process. They are: __________, social surroundings, physical surroundings, temporal effects, and antecedent states.
A)competitive offerings
B)core values
C)perception
D)consumer socialization
E)purchase task

Accepted Answer

The answer of Five situational influences have an impact on...

Question 11

Which problem solving variation would typically be used for blenders, a restaurant for lunch, or professional ball game tickets?
A)routine response behavior
B)extended problem solving
C)simulated selection
D)integrated problem solving
E)limited problem solving

Accepted Answer

Limited problem solving is the most appropriate variation for purchasing relatively low-cost and frequently purchased products, such as blenders, meals at a restaurant, or tickets for a professional ball game. The consumer's decision-making process is simple and does not involve extensive research or evaluation of alternatives.

Question 12

All of the following are five situational influences can have an impact on a consumer's purchase decision process EXCEPT:
A)physical surroundings.
B)purchase task.
C)temporal effects.
D)consumer socialization.
E)antecedent states.

Accepted Answer

Consumer socialization is a personal factor that influences a consumer's purchase decision process, whereas the other options (physical surroundings, purchase task, temporal effects, and antecedent states) are situational influences.

Question 13

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?
A)use sales promotion such as free samples, coupons, and rebates to encourage trial of their brand
B)link their brand attributes with high-involvement issues
C)use Internet search engines such as Google to assist buyers
D)use advertising messages that focus on getting the brand into a consumer's consideration set
E)use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice

Accepted Answer

As a market leader, the focus should be on reinforcing the knowledge of the brand in the consumer's mind and assuring them they made the right choice. Using repetitive advertising messages can achieve this goal and help to maintain the brand's position in the market. Additionally, low-involvement products typically do not require extensive research or consideration, so using sales promotions or linking the brand to high-involvement issues may not be as effective. Using internet search engines can be useful for buyers, but it is not a specific marketing strategy for a market leader.

Question 14

-In Figure 4-3 above, column B represents which of the following in terms of consumer involvement and product knowledge?
A)consideration set
B)routine problem solving
C)limited problem solving
D)extended problem solving
E)integrated problem solving

Accepted Answer

Limited problem solving involves a moderate level of consumer involvement and product knowledge, which is represented by column B in Figure 4-3.

Question 15

-In Figure 4-3 above, column A represents which of the following in terms of consumer involvement and product knowledge?
A)consideration set
B)routine problem solving
C)limited problem solving
D)extended problem solving
E)integrated problem solving

Accepted Answer

Extended problem solving involves high consumer involvement and significant product knowledge, which is likely what column A represents.

Question 16

Between classes, many college students stop at conveniently located vending machines for their favorite candy bars and soft drinks. Their choices are generally made quickly and with little or no effort to consider alternative product offerings. These college students are most likely involved in __________ problem solving purchase situations.
A)limited
B)routine
C)extensive
D)intensive
E)unlimited

Accepted Answer

The situation described indicates a routine purchase behavior, where the decision-making process is quick and involves minimal effort or consideration of alternatives. Limited problem solving would involve more thought and effort, while extensive and intensive problem solving require even more consideration and research before making a purchase decision. Unlimited problem solving is not a recognized term in the field of consumer behavior.

Question 17

Danilo has decided to purchase a new video game console, not having owned one before. He calls his gamer friends for recommendations about alternative brands and options. He has few concerns about the purchase but wants a quick rundown of the most important aspects to consider. In making his decision, Danilo seems likely to engage in which of the following problem solving variations?
A)limited problem solving
B)extended problem solving
C)routine problem solving
D)alternative problem solving
E)integrated problem solving

Accepted Answer

Danilo has few concerns about the purchase and is looking for recommendations from his friends, suggesting he is not engaging in extensive research or considering multiple options. Limited problem solving is the appropriate variation for this situation.

Question 18

Five influences can have an impact on a consumer's purchase decision process, which are purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. These are referred to as
A)marketing mix influences.
B)situational influences.
C)psychological influences.
D)sociocultural influences.
E)evaluative criteria.

Accepted Answer

Situational influences are factors that are external to the individual, but impact their decision-making process, such as the five influences listed: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. The other options listed are different types of influences that can impact a consumer's decision-making process, but not specifically related to situational influences.

Question 19

The purchase of bottled water is a low-involvement purchase. How can a market leader like Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?
A)avoid Perrier brand stockouts on retailers' shelves
B)make the purchase decision a high-involvement one
C)offer coupons for Perrier bottled water
D)convince retailers to offer only Perrier water
E)denigrate its competition

Accepted Answer

By avoiding stockouts, Perrier ensures that their brand is consistently available and easily accessible to customers. This helps to establish brand loyalty and keep customers coming back for their product. Making the purchase decision a high-involvement one or denigrating the competition may not be as effective in a low-involvement product category like bottled water. Offering coupons or convincing retailers to offer only Perrier water may be costly and not sustainable.

Question 20

Which of the following is NOT a strategy used by marketers of high-involvement offerings?
A)use personal selling to provide consumers with information
B)use social media to create online experiences for the brand
C)avoid stockout situations so that buyers don't substitute a competing brand
D)use Internet search engines such as Google to assist buyers
E)run ads to provide consumers with information

Accepted Answer

Avoiding stockout situations is a strategy used by marketers of low-involvement offerings, as buyers are more likely to switch to a competing brand in such situations. Marketers of high-involvement offerings typically use personal selling, social media, internet search engines, and advertisements to provide consumers with information and create positive brand experiences.

Quiz 4: Understanding Consumer Behavior

When a man picks up a bottle of wine and tells the sales clerk, "I'm taking this to a dinner party tonight," which situational influence is being demonstrated?

Jenn needed to have another set of keys made for her apartment so she went to Home Depot to have it done since she remembered her dad going there. This is an example of

-In Figure 4-3 above, column C represents which of the following in terms of consumer involvement and product knowledge?

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk. The consumer purchase decision process for such staples involves __________, which is virtually a habit and typifies low-involvement decision-making.

Situational influences refer to

Which problem solving variation would likely be used for clothing, sheets, towels, or electric can openers?

Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?

Five situational influences have an impact on a consumer's purchase decision process. They are: purchase task, __________, physical surroundings, temporal effects, and antecedent states.

Five situational influences have an impact on a consumer's purchase decision process. They are: __________, social surroundings, physical surroundings, temporal effects, and antecedent states.

Which problem solving variation would typically be used for blenders, a restaurant for lunch, or professional ball game tickets?

All of the following are five situational influences can have an impact on a consumer's purchase decision process EXCEPT:

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?

-In Figure 4-3 above, column B represents which of the following in terms of consumer involvement and product knowledge?

-In Figure 4-3 above, column A represents which of the following in terms of consumer involvement and product knowledge?

Five influences can have an impact on a consumer's purchase decision process, which are purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. These are referred to as

The purchase of bottled water is a low-involvement purchase. How can a market leader like Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

Which of the following is NOT a strategy used by marketers of high-involvement offerings?