Question 1

A reference group that a person wishes to maintain distance from because of differences in values or behaviors is referred to as a(n) __________ group.
A)socialization
B)associative
C)aspiration
D)dissociative
E)integrated

Accepted Answer

A dissociative group is one that a person wishes to distance themselves from, often due to differences in values or behaviors. A socialization group refers to the people who teach and reinforce cultural norms and values, while an associative group is one that an individual actively participates in. An aspiration group is one that an individual would like to join, whereas an integrated group is one in which an individual feels a sense of belonging and identification.

Question 2

Which of the following statements about the family life cycle is most accurate?
A)The majority of households today are composed of traditional families.
B)Income and gender are two of the variables considered in the family life cycle.
C)Young singles represent a target market for recreational travel, automobiles, and consumer electronics.
D)Single divorcees are more likely to buy life insurance than any other group.
E)The most financially secure group of any family life cycle stage is single parents with children.

Accepted Answer

The answer of Which of the following statements about the...

Question 3

The family life cycle concept refers to
A)the distinct phases a family progresses through from the birth of children to when the children leave home, each phase bringing with it identifiable purchasing behaviors.
B)the distinct phases a family progresses through from the birth of children to retirement, each phase bringing with it identifiable purchasing behaviors.
C)the distinct phases a blended family progresses through from marriage to separation, divorce, and remarriage, each phase bringing with it identifiable purchasing behaviors.
D)the distinct phases a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors.
E)the intergenerational purchasing habits and product preferences that are passed down from one generation to the next.

Accepted Answer

Key term definition-family life cycle.

Question 4

The demographic situation, consisting of married couples with children younger than 18 years old and which constitutes 21 percent of all U.S. households, is referred to as a(n)
A)traditional family.
B)typical household.
C)socialized household.
D)reference group.
E)ideal family unit.

Accepted Answer

The demographic situation described is commonly referred to as a traditional family, which is characterized by a married couple and their children. Other options, such as typical household, socialized household, reference group, and ideal family unit, do not accurately describe this specific demographic.

Question 5

If a fraternity or sorority wants to attract new members, it should focus on people who view its current members as a(n) __________ group.
A)associative
B)aspiration
C)dissociative
D)reference
E)involvement

Accepted Answer

As per the Social Identity Theory, people are more likely to be attracted to groups whose members they aspire to be like. Therefore, if a fraternity or sorority wants to attract new members, it should focus on people who view its current members as an aspirational group.

Question 6

A recent American Express advertising claim that "membership has its privileges" creates which type of reference group?
A)aspiration group
B)dissociative group
C)assimilation group
D)integrated group
E)associative group

Accepted Answer

The answer of A recent American Express advertising claim that...

Question 7

In the United States, there are two major political parties whose members disagree with each other on a variety of issues. Both Republicans and Democrats view one another as being part of a(n) __________ group.
A)associative
B)aspiration
C)dissociative
D)reference
E)involvement

Accepted Answer

Dissociative refers to a group formed by members who share a common dislike or opposition to another group or idea. In this case, Republicans and Democrats do not have a positive association with one another, but rather a negative one. They are defined by their differences and opposition to each other's beliefs and values.

Question 8

Which type of purchase is most likely to be the result of joint decision-making?
A)groceries
B)children's toys
C)medicine
D)home appliances
E)breakfast cereal

Accepted Answer

Home appliances are typically more expensive and require more consideration and input from multiple decision-makers, such as a couple or a family. Therefore, purchases of home appliances are more likely to involve joint decision-making.

Question 9

Spouse dominant decision-making implies that
A)the husband makes the majority of the purchase decisions.
B)the wife makes the majority of the purchase decisions.
C)both the husband and the wife make the purchase decisions together.
D)the wife and the husband alternate with respect to their purchase decisions.
E)either the husband or the wife is primarily responsible for purchase decisions.

Accepted Answer

Spouse dominant decision-making means that one spouse is primarily responsible for making purchase decisions, whether it is the husband or the wife. It does not necessarily imply that the other spouse has no input or involvement in the decision-making process at all.

Question 10

Research shows that consumer socialization with respect to brand preferences begin at
A)the age of two.
B)the age of five when their cognitive skills have developed to understand the concept of money.
C)the age of thirteen when they become teenagers, when they can understand the responsibility involved in saving money to be able to consume products and services.
D)the age of eighteen when they become college students, living outside their parents' home for the first time and being responsible for their purchase decisions.
E)at any time, though most people change their brand preferences many times during their lifetimes.

Accepted Answer

Research has shown that children as young as two years old can recognize brand logos and display preferences towards them, indicating that consumer socialization and brand preference formation can begin at a very early age.

Question 11

Based on the stages of the family life cycle, which of the following groups most likely has the largest amount of discretionary income?
A)young couples without children
B)single parents with children
C)young singles
D)young married couples with children
E)middle-aged couples with children

Accepted Answer

Middle-aged couples with children have the largest amount of discretionary income because they have typically reached the peak of their earning potential and their children are likely to be older and more independent, requiring less financial support.

Question 12

__________ influences on consumer behavior result from three sources: consumer socialization, passage through the family life cycle, and decision-making within the family or household.
A)Functional
B)Situational
C)Social
D)Family
E)Personal

Accepted Answer

Family influences on consumer behavior result from three sources: consumer socialization,passage through the family life cycle,and decision making within the family or household.

Question 13

Nicole gives her young daughter Kelli an allowance of $5 a week. Sometimes, Nicole takes Kelli shopping. But if Kelli wants something that costs more than she has saved, Nicole reminds her she needs to keep saving. When Kelli is finally able to purchase a special, more expensive item, she is allowed to pay for it herself, including bringing the product to the sales clerk to complete the purchase. In this way, Nicole encourages the development of Kelli's
A)consumer assimilation.
B)consumer acculturation.
C)purchasing socialization.
D)consumer socialization.
E)purchasing enculturation.

Accepted Answer

Nicole's actions of giving her daughter an allowance, teaching her to save up for more expensive items, and allowing her to complete the purchase herself are all examples of consumer socialization, which is the process by which individuals acquire the skills, knowledge, and attitudes necessary to function as consumers. Choices A, B, C, and E are not as appropriate because they do not fully capture the specific ways in which Nicole is helping Kelli develop consumer skills and behaviors.

Question 14

Consumer behavior that results from consumer socialization, passage through the family life cycle, and decision-making within the family or household is referred to as __________ influence.
A)psychographic
B)demographic
C)family
D)reference group
E)personal

Accepted Answer

Family influence refers to the impact that the family unit, as a whole, has on an individual's behavior as a consumer. This includes how the family socializes the individual to think about and make purchasing decisions, as well as how the individual's stage in the family life cycle (i.e. single, married with children, empty nesters) can affect their buying habits. This type of influence is distinct from demographic, psychographic, personal and reference group influences.

Question 15

Which of the following statements about family decision making is most accurate?
A)The use of joint decision-making is directly related to the educational levels achieved by the spouses.
B)Husbands make most of the purchase decisions made about cars, vacations, and homes.
C)The two types of family decision-making are joint and autonomous.
D)With autonomous decision-making, the husband would make all the decisions about groceries, medicine, and car maintenance.
E)Women have little influence when it comes to men's clothing purchases except for socks or ties.

Accepted Answer

The answer of Which of the following statements about family...

Question 16

The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is referred to as __________.
A)consumer assimilation
B)consumer socialization
C)consumer lifestyle
D)purchase decision process
E)purchasing enculturation

Accepted Answer

Consumer socialization refers to the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers. This process involves learning from family members, peers, and cultural and societal norms. The other answer choices are not accurate descriptions of this process.

Question 17

The concept that consists of the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors, is referred to as the
A)family scale.
B)family life cycle.
C)family continuum.
D)household socialization.
E)household patterning.

Accepted Answer

The correct term for the concept described is the family life cycle. This is a widely recognized marketing concept that divides a family's progress through various stages, such as newly married, having children, raising teenagers, and becoming empty nesters. Each of these phases has unique characteristics and purchasing behaviors that marketers can target. The other options do not accurately describe this concept.

Question 18

The family life cycle concept describes the distinct phases a family progresses through from __________, each phase bringing with it identifiable purchasing behaviors.
A)formation to retirement
B)birth to death
C)the birth of children to retirement
D)the birth of children until they leave home
E)marriage to retirement unless a divorce, separation, or death occurs

Accepted Answer

The answer of The family life cycle concept describes the...

Question 19

The two major styles of family decision-making are
A)joint and passive.
B)spouse-dominant and spouse-submissive.
C)joint and spouse-dominant.
D)democratic and autocratic.
E)active and passive

Accepted Answer

The two major styles of family decision-making are joint and spouse-dominant. Spouse-dominant decisions are those for which either the husband or wife is responsible. With a joint decision-making style, both the husband and the wife make most decisions together. Therefore, choice C is the correct answer.

Question 20

Consumer socialization refers to
A)the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors.
B)the people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
C)the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers.
D)the modes of living that are identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them.
E)the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behavior can be grouped.

Accepted Answer

Consumer socialization refers to the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers. It involves learning from family, peers, and media how to make informed decisions about purchasing products and services.

Quiz 4: Understanding Consumer Behavior

A reference group that a person wishes to maintain distance from because of differences in values or behaviors is referred to as a(n) __________ group.

Which of the following statements about the family life cycle is most accurate?

The family life cycle concept refers to

The demographic situation, consisting of married couples with children younger than 18 years old and which constitutes 21 percent of all U.S. households, is referred to as a(n)

If a fraternity or sorority wants to attract new members, it should focus on people who view its current members as a(n) __________ group.

A recent American Express advertising claim that "membership has its privileges" creates which type of reference group?

In the United States, there are two major political parties whose members disagree with each other on a variety of issues. Both Republicans and Democrats view one another as being part of a(n) __________ group.

Which type of purchase is most likely to be the result of joint decision-making?

Spouse dominant decision-making implies that

Research shows that consumer socialization with respect to brand preferences begin at

Based on the stages of the family life cycle, which of the following groups most likely has the largest amount of discretionary income?

__________ influences on consumer behavior result from three sources: consumer socialization, passage through the family life cycle, and decision-making within the family or household.

Consumer behavior that results from consumer socialization, passage through the family life cycle, and decision-making within the family or household is referred to as __________ influence.

Which of the following statements about family decision making is most accurate?

The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is referred to as __________.

The concept that consists of the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors, is referred to as the

The family life cycle concept describes the distinct phases a family progresses through from __________, each phase bringing with it identifiable purchasing behaviors.

The two major styles of family decision-making are

Consumer socialization refers to