Question 1

-According to Figure 4-5 above, E defines what level in the Maslow hierarchy of needs?
A)physiological
B)safety
C)social
D)personal
E)self-actualization

Accepted Answer

The answer of 
-According to Figure 4-5 above, E defines...

Question 2

In the Maslow hierarchy of needs, a burglar alarm would satisfy a __________ need.
A)physiological
B)safety
C)social
D)personal
E)self-actualization

Accepted Answer

A burglar alarm would satisfy the safety need in the Maslow hierarchy of needs, as it provides a sense of security and protection.

Question 3

In the Maslow hierarchy of needs, water, food, and oxygen would be considered __________ needs.
A)psychological
B)safety
C)social
D)personal
E)physiological

Accepted Answer

Physiological needs are the most basic and fundamental needs, related to an individual's survival and include the need for water, food, and oxygen.

Question 4

-According to Figure 4-5 above, B defines what level in the Maslow hierarchy of needs?
A)physiological
B)safety
C)social
D)personal
E)self-actualization

Accepted Answer

The answer of 
-According to Figure 4-5 above, B defines...

Question 5

eHarmony claims to be the world's most trusted online dating website. Its appeal is to satisfy consumers' __________ needs in the Maslow hierarchy of needs.
A)physiological
B)personal
C)interaction
D)social
E)psychological

Accepted Answer

eHarmony's appeal is largely based on fulfilling consumers' social needs, as it offers a platform for individuals to connect and potentially form romantic relationships with others. While aspects of personal and psychological needs may also be involved in seeking companionship and intimacy, the emphasis on social connections is most significant for eHarmony's purpose.

Question 6

Status in the Maslow hierarchy of needs is an example of a __________ need.
A)self-actualization
B)personal
C)social
D)safety
E)physiological

Accepted Answer

The answer of Status in the Maslow hierarchy of needs...

Question 7

In the Maslow hierarchy of needs, those needs that are represented by the need for achievement, status, prestige, and self-respect are referred to as __________ needs.
A)physiological
B)safety
C)personal
D)social
E)self-actualization

Accepted Answer

The needs for achievement, status, prestige, and self-respect are part of the "personal" needs in Maslow's hierarchy. These needs are related to the individual's sense of self-worth, esteem, and recognition from others. They come after physiological and safety needs but before social and self-actualization needs in the hierarchy.

Question 8

Self-fulfillment in the Maslow hierarchy of needs is an example of the highest-order needs referred to as
A)physiological needs.
B)social needs.
C)safety needs.
D)personal needs.
E)self-actualization needs.

Accepted Answer

Self-fulfillment is one of the characteristics of self-actualization, or the highest-order needs in Maslow's hierarchy of needs. The other needs listed (physiological, social, safety, personal) are all lower-level needs in the hierarchy.

Question 9

-According to Figure 4-5 above, D defines what level in the Maslow hierarchy of needs?
A)physiological
B)safety
C)social
D)personal
E)self-actualization

Accepted Answer

The answer of 
-According to Figure 4-5 above, D defines...

Question 10

In the Maslow hierarchy of needs, __________ needs involve self-preservation as well as physical and financial well-being.
A)physiological
B)social
C)personal
D)safety
E)self-actualization

Accepted Answer

Safety needs involve the need for physical safety, stability, and security in one's environment. This includes protection from physical harm, financial security, and stability in employment or relationships.

Question 11

In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety, social, and personal. What category of needs is at the highest level?
A)intellectual needs
B)emotional needs
C)self-actualization needs
D)religious needs
E)psychological needs

Accepted Answer

The highest level of need in Maslow's hierarchy is self-actualization. This refers to the need to fulfill one's potential, achieve personal growth and learn new things. It is seen as the pinnacle of human development and is characterized by a sense of fulfillment, creativity, and connection to a higher purpose or meaning.

Question 12

Friendship in the Maslow hierarchy of needs is an example of a __________ need.
A)self-actualization
B)personal
C)social
D)safety
E)physiological

Accepted Answer

According to Maslow's hierarchy of needs, social needs belong to the third level of the pyramid, which includes the need for interpersonal relationships, love, and affection. Friendship falls under the category of social needs.

Question 13

In the Maslow hierarchy of needs, those needs that are concerned with love and friendship are referred to as __________ needs.
A)physiological
B)safety
C)social
D)personal
E)self-actualization

Accepted Answer

In Maslow's hierarchy of needs, social needs refer to the needs for love, belongingness, affection, and companionship. These needs are placed at the third level of the hierarchy, above the physiological and safety needs, but below the esteem and self-actualization needs. Therefore, the correct choice is C, social needs.

Question 14

In the Maslow hierarchy of needs, those needs involving personal fulfillment are called __________.
A)physiological
B)safety
C)social
D)personal
E)self-actualization

Accepted Answer

Self-actualization needs refer to the highest level of fulfillment in Maslow's hierarchy of needs. These involve achieving one's full potential, creativity, personal growth, and a deep sense of meaning and purpose in life.

Question 15

The long-running U.S. Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which Maslow hierarchy of needs level?
A)physiological needs
B)self-actualization needs
C)safety needs
D)social needs
E)personal needs

Accepted Answer

The "Be All You Can Be" slogan appeals to the self-actualization level of Maslow's hierarchy of needs, which focuses on personal growth, achieving goals, and fulfilling one's potential.

Question 16

An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?
A)physiological needs
B)safety needs
C)social needs
D)personal needs
E)self-actualization needs

Accepted Answer

The ad is appealing to the safety needs of individuals, specifically the need for financial security and the protection of one's family after one's own passing.

Question 17

An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's __________ needs in the Maslow hierarchy of needs.
A)physiological
B)personal
C)psychological
D)social
E)self-actualization

Accepted Answer

The quote from Thoreau suggests a message of achieving personal fulfillment and reaching one's full potential, indicating that the ad is targeting consumers' self-actualization needs in the Maslow hierarchy of needs.

Question 18

-According to Figure 4-5 above, A defines what level in the Maslow hierarchy of needs?
A)physiological
B)safety
C)social
D)personal
E)self-actualization

Accepted Answer

Self-actualization is the highest level in Maslow's hierarchy of needs, representing the fulfillment of personal potential and self-growth.

Question 19

-According to Figure 4-5 above, C defines what level in the Maslow hierarchy of needs?
A)physiological
B)safety
C)social
D)personal
E)self-actualization

Accepted Answer

The social level in Maslow's hierarchy of needs refers to the need for love, belonging, and social interaction, which is typically represented by the third level in the hierarchy.

Question 20

In the Maslow hierarchy of needs, those needs which are basic to survival and which must be satisfied first are referred to as
A)physiological needs.
B)safety needs.
C)social needs.
D)personal needs.
E)self-actualization needs.

Accepted Answer

Physiological needs are the most basic needs in the hierarchy and are necessary for survival, such as air, water, nourishment, and sleep. Without meeting these needs, a person cannot move up the hierarchy to focus on other needs like safety, social, personal, or self-actualization.

Quiz 4: Understanding Consumer Behavior

-According to Figure 4-5 above, E defines what level in the Maslow hierarchy of needs?

In the Maslow hierarchy of needs, a burglar alarm would satisfy a __________ need.

In the Maslow hierarchy of needs, water, food, and oxygen would be considered __________ needs.

-According to Figure 4-5 above, B defines what level in the Maslow hierarchy of needs?

eHarmony claims to be the world's most trusted online dating website. Its appeal is to satisfy consumers' __________ needs in the Maslow hierarchy of needs.

Status in the Maslow hierarchy of needs is an example of a __________ need.

In the Maslow hierarchy of needs, those needs that are represented by the need for achievement, status, prestige, and self-respect are referred to as __________ needs.

Self-fulfillment in the Maslow hierarchy of needs is an example of the highest-order needs referred to as

-According to Figure 4-5 above, D defines what level in the Maslow hierarchy of needs?

In the Maslow hierarchy of needs, __________ needs involve self-preservation as well as physical and financial well-being.

In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety, social, and personal. What category of needs is at the highest level?

Friendship in the Maslow hierarchy of needs is an example of a __________ need.

In the Maslow hierarchy of needs, those needs that are concerned with love and friendship are referred to as __________ needs.

In the Maslow hierarchy of needs, those needs involving personal fulfillment are called __________.

The long-running U.S. Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which Maslow hierarchy of needs level?

An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?

An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's __________ needs in the Maslow hierarchy of needs.

-According to Figure 4-5 above, A defines what level in the Maslow hierarchy of needs?

-According to Figure 4-5 above, C defines what level in the Maslow hierarchy of needs?

In the Maslow hierarchy of needs, those needs which are basic to survival and which must be satisfied first are referred to as