Question 1

Caveat emptor refers to
A)the legal concept of 'let the buyer beware,' which was pervasive in the American business culture prior to the 1960s.
B)the marketing concept of 'be first or be last,' implying that the first company to the marketplace wins.
C)the Latin term meaning that 'all is fair in love and war,' an attitude that was held by most marketers prior to the 1990s.
D)the legal concept of 'such is life,' which created many illegal as well as legal but unethical business practices during the 1980s.
E)the Latin phrase meaning 'empty promises,' which was a charge placed upon many firms during the period after WWII when products failed to meet their marketing claims.

Accepted Answer

Caveat emptor is a legal concept that means 'let the buyer beware.' It implies that it is the buyer's responsibility to be aware of potential problems with a product or service and that the seller is under no obligation to disclose them. This concept was pervasive in the American business culture prior to the 1960s, after which consumer protection laws began to be enacted to shift responsibility onto sellers to ensure that products they sold met minimum standards of safety and quality.

Question 2

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms, business culture and industry practices, and __________.
A)religious beliefs and practices
B)corporate culture and expectations
C)national and regional legislation
D)universal core values
E)the universal concept of good vs. evil

Accepted Answer

The answer of Factors influencing personal moral philosophy and ethical...

Question 3

Investors should understand that when purchasing stock, the principle of __________ is in effect. It is in the best interests of investors to do research on the company, so they will make a wise purchase.
A)modus operandi
B)e pluribus unum
C)de facto marketing
D)cest la vie
E)caveat emptor

Accepted Answer

The principle of "caveat emptor" or "buyer beware" is in effect when purchasing stock, meaning that it is the responsibility of the buyer to do their own research on the company before purchasing stock. This includes understanding the company's finances, management team, and competitive landscape. It is in the best interests of investors to thoroughly research a company before making a purchase, as it can help them make a wise investment decision.

Question 4

The Latin phrase caveat emptor is a legal concept that translates as
A)Cash on delivery.
B)Let the buyer beware.
C)Let's make a deal.
D)Be informed.
E)Such is lifE.Key term definition - caveat emptor.

Accepted Answer

Caveat emptor means "let the buyer beware". It is a legal principle that places the responsibility on the buyer to carry out due diligence and be aware of any potential faults or problems with a product or service they are purchasing. This phrase is often used in contract law and is an important consideration when buying anything, especially when buying something secondhand or from a private seller.

Question 5

The legal concept of 'let the buyer beware,' which was pervasive in the American business culture prior to the 1960s, is referred to as __________.
A)ad nauseum
B)mea culpa
C)quid pro quo
D)ćest la vie
E)caveat emptor

Accepted Answer

The phrase "let the buyer beware" is essentially just another way of saying "buyer beware," which in Latin is "caveat emptor." Prior to the 1960s, there were few consumer protection laws, and it was up to the buyer to exercise due diligence and investigate products and services before purchasing them.

Question 6

The Securities and Exchange Commission (SEC) works hard to prevent unscrupulous companies from misrepresenting themselves to paint a better financial picture for investors than they really have. Yet, in the end, it is up to investors to research the companies in which they want to invest because __________ is the norm when investing in the stock market.
A)modus operandi
B)caveat emptor
C)de facto marketing
D)ćest la vie
E)anguis in herba

Accepted Answer

"Caveat emptor" is a Latin phrase that means "let the buyer beware." It is a principle in commerce that places the responsibility on the buyer to perform their own due diligence before making a purchase. In the context of investing in the stock market, investors must research the companies in which they want to invest because there is always a risk of fraudulent misrepresentation or inaccurate information. The SEC's efforts to prevent such activities are important, but ultimately it is up to the investor to be vigilant and informed.

Question 7

Culture serves as a socializing force that dictates what is morally right and just, which means that moral standards
A)are relative to particular societies.
B)must be universal in order for cross-cultural marketing to be effective.
C)are fluid and very easy to change.
D)are cyclical so it is important to change with the times.
E)are concrete; something is either right or wrong.

Accepted Answer

Culture shapes moral standards and what is considered right or wrong can vary greatly between different societies and cultures. What is acceptable in one culture may not be acceptable in another, so moral standards are relative to particular societies.

Question 8

Copyrights, trademarks, and patents are viewed as intellectual property. In the U.S., unauthorized use, reproduction, or distribution of intellectual property is illegal. Yet in China, copying enjoys a long tradition and does not carry a stigma. For example, copying a masterpiece was historically considered an art form in its own right. The difference between the countries shows that __________ affect(s) the perception of ethical behavior held in each.
A)business culture
B)industry practices
C)corporate culture
D)corporate expectations
E)societal culture and norms

Accepted Answer

The difference in perception of ethical behavior towards intellectual property between the U.S. and China is influenced by societal culture and norms in each country. The longstanding tradition of copying in China is an example of how cultural practices and values shape ethical beliefs regarding intellectual property.

Question 9

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the
A)competitive behavior among sellers.
B)purchase behavior among buyers.
C)price, service, and product responsibility to the ultimate consumer.
D)accountability of buyers and sellers to federal and state regulators.
E)perception of ethical behavior as viewed by employers of business firms, not nonprofits.

Accepted Answer

Business culture influences competitive behavior among sellers, as it shapes the norms and values that guide how businesses interact with each other in the marketplace.

Question 10

Culture serves as a socializing force that
A)reflects the will of the largest or most powerful minority.
B)is determined by the largest generational group at a given point in time.
C)becomes the basis of all legislation - federal, state, and local - in societies around the world.
D)expresses the diverse backgrounds of a nation's subcultures.
E)dictates what is morally right and just.

Accepted Answer

The answer of Culture serves as a socializing force that
A)reflects...

Question 11

A law that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard, is referred to as the
A)Lanham Act.
B)Fair Practices Act.
C)Caveat Emptor Decree.
D)Consumer Bill of Rights.
E)Customer Consent Decree

Accepted Answer

The Consumer Bill of Rights is a law that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard. The other options, such as the Lanham Act and Fair Practices Act, refer to different laws and regulations that are not specifically related to consumer rights. The Caveat Emptor Decree is an outdated principle that places the responsibility of ensuring a good or service's quality solely on the buyer, while the Customer Consent Decree is not a recognized legal principle or regulation.

Question 12

Ethical exchanges between sellers and buyers should result in
A)the seller making a profit at the expense of the buyer.
B)the buyer getting the product for the best price at the expense of the seller.
C)both parties to the exchange being better off after a transaction.
D)the seller offering buyers its products and services at cost, especially during a period of recession.
E)the buyer forming a strategic alliance with the seller.

Accepted Answer

Ethical exchanges between sellers and buyers should result in both parties to the exchange being better off after a transaction. The goal is for both parties to benefit and create a mutually beneficial relationship. Maintaining ethical practices in business is important for building trust and long-term relationships with customers.

Question 13

As the use of the Internet grows around the world, related practices and laws are evolving. One important issue is opt-in versus opt-out. In general, European websites have opt-in policies while U.S. websites have opt-out policies. Opt-in means customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be included. Europeans believe it is unethical to invade someone's privacy. Americans are not nearly as protective of their right to privacy. What ethical factor is illustrated by this example?
A)industry practices
B)social legislation
C)societal culture and norms
D)changes it international law
E)organizational culture and expectations

Accepted Answer

The example illustrates how societal culture and norms influence ethical decisions and practices. European culture places a higher value on privacy and therefore favors opt-in policies while American culture is more lenient towards privacy invasion and hence prefers opt-out policies.

Question 14

In the private purchase of a used car, __________ places the burden on the buyer to make sure the car is worth the price, so it is advisable to take the car first to a mechanic. Once the transaction is complete the buyer will not receive a warranty or return option from the seller.
A)modus operandi
B)caveat emptor
C)de facto marketing
D)ćest la vie
E)anguis in herba

Accepted Answer

The term "caveat emptor" means "buyer beware" and places the responsibility on the buyer to ensure they are getting what they paid for in a private used car purchase. This means taking the car to a mechanic to inspect it before finalizing the transaction. Once the transaction is complete, the buyer has no recourse against the seller if any issues arise with the car.

Question 15

In the 1960s, President Kennedy developed what is known as the Consumer Bill of Rights. This legislation represents limitations to the legal concept of ________ that was pervasive before that.
A)utilitarianism
B)self-regulation
C)economic espionage
D)consumerism
E)caveat emptor

Accepted Answer

The Consumer Bill of Rights was created as a response to the prevalent idea of caveat emptor, which means "let the buyer beware." This legal concept placed the responsibility and burden of avoiding fraudulent and unethical business practices on the consumer, rather than on the seller. The Consumer Bill of Rights established the right to safety, the right to be informed, the right to choose, and the right to be heard, thus limiting the concept of caveat emptor.

Question 16

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as __________.
A)ideals
B)morals
C)ethics
D)culture
E)diversity

Accepted Answer

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group. This can include beliefs, customs, behaviors, language, and symbols. Understanding a target market's culture is important in developing effective marketing strategies.

Question 17

In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as
A)societal norms.
B)societal mores.
C)business cultures.
D)fair trade practices.
E)corporate values.

Accepted Answer

The answer of In marketing, the effective rules of the...

Question 18

Culture refers to
A)the set of values, ideas, and attitudes that are learned and shared among members of a group.
B)the music, art, theater, etc. that reflects the values of an entire nation.
C)the learned behaviors of a specific racial, ethnic, or religious group based on commonly shared ethical principles and protected by laws.
D)the combination of beliefs and behaviors accepted as correct regardless of a person's age, sex, race, or religion.
E)the set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization.

Accepted Answer

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group. It includes shared beliefs, attitudes, behaviors, customs, and traditions that shape a group's way of life. It varies from one group to another and can be influenced by factors such as history, geography, religion, and politics.

Question 19

Which of the following is a socializing force that dictates what is morally right and just?
A)federal regulatory agencies like the FTC
B)federal, state, and local legislation
C)the U.S. Supreme Court
D)culture
E)organizational core values

Accepted Answer

Culture is the socializing force that dictates what is morally right and just. It includes the shared values, beliefs, customs, behaviors, and artifacts that characterize a group or society. While federal regulatory agencies, legislation, the U.S. Supreme Court, and organizational core values may influence moral standards to some extent, they are secondary to the broader cultural norms and expectations.

Question 20

Making counterfeit copies of Gucci purses, Tommy Hilfiger sportswear, and other international brands is pervasive in China because laws protecting intellectual property are unclear and sporadically enforced. Even when sanctions are applied, they are minimal, typically consisting of confiscation, a warning, a public apology, and perhaps a fine. Moreover, copying enjoys a long tradition in China that does not carry a stigma. A business introducing a product into China needs to know that its __________ may lead to trademark infringements.
A)religious precepts
B)antecedent states
C)moral idealism
D)societal culture and norms
E)utilitarianism

Accepted Answer

The passage specifically mentions China's "long tradition" of copying which indicates that societal culture and norms may lead to trademark infringements. The other options, such as religious precepts, antecedent states, moral idealism, and utilitarianism, are not mentioned in the passage as factors that contribute to counterfeiting in China.

Quiz 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Caveat emptor refers to

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms, business culture and industry practices, and __________.

Investors should understand that when purchasing stock, the principle of __________ is in effect. It is in the best interests of investors to do research on the company, so they will make a wise purchase.

The Latin phrase caveat emptor is a legal concept that translates as

The legal concept of 'let the buyer beware,' which was pervasive in the American business culture prior to the 1960s, is referred to as __________.

Culture serves as a socializing force that dictates what is morally right and just, which means that moral standards

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Culture serves as a socializing force that

A law that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard, is referred to as the

Ethical exchanges between sellers and buyers should result in

In the private purchase of a used car, __________ places the burden on the buyer to make sure the car is worth the price, so it is advisable to take the car first to a mechanic. Once the transaction is complete the buyer will not receive a warranty or return option from the seller.

In the 1960s, President Kennedy developed what is known as the Consumer Bill of Rights. This legislation represents limitations to the legal concept of ________ that was pervasive before that.

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as __________.

In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as

Culture refers to

Which of the following is a socializing force that dictates what is morally right and just?