Question 1

For millennials, environmental sustainability means __________.
A)engaging in free market economics with fair but limited regulations to manage exchange relationships
B)social responsibility, or having organizations being accountable to society for their actions
C)exploiting a nation's natural resources for the betterment of its society
D)seeking advanced jobs in agriculture that emphasize economies of scale in farming and ranching
E)executing an aggressive strategy regarding oil and natural gas exploration to make the United States energy independent

Accepted Answer

Millennials prioritize social responsibility and holding organizations accountable for their actions when it comes to environmental sustainability. They value sustainable business practices and are willing to support companies that prioritize environmental conservation.

Question 2

When compared to Generation X, members of Generation Y are most likely to influence
A)children's designer clothing lines.
B)health care and insurance.
C)all forms of communication.
D)retirement plans.
E)automobile design.

Accepted Answer

Generation Y grew up with technology and are considered to be digital natives, which means they are most likely to influence all forms of communication, such as social media, texting, and messaging apps. They also have a significant impact on industries such as tech and e-commerce. While they may have some influence on other areas, such as health care and insurance, they are not the primary driving force in those industries.

Question 3

All of the following are commonly held values in the United States EXCEPT:
A)equality.
B)action.
C)belief in fate.
D)continuous change.
E)personal control.

Accepted Answer

Belief in fate is not a commonly held value in the United States. The other values listed – equality, action, continuous change, and personal control – are widely accepted cultural values.

Question 4

By 2015, which racial or ethnic group will have the greatest economic impact in the U.S. in terms of its buying power?
A)Asian Americans
B)Hispanics
C)African Americans
D)American Indian and other native populations
E)Indian immigrants (from India)

Accepted Answer

According to projections from the Selig Center for Economic Growth at the University of Georgia, Hispanics will have the greatest buying power in the U.S. by 2015, reaching $1.5 trillion. This is due to both population growth and increasing median household incomes among Hispanic households.

Question 5

Which one of the following is a value that would be commonly held in the United States today?
A)individualism
B)tradition
C)group welfare
D)nostalgia
E)acceptance of birthright

Accepted Answer

Individualism is a core value in the United States, emphasizing personal independence, self-reliance, and individual achievement. It is reflected in the country's political and economic systems, social norms, and cultural values.

Question 6

Members of Generation Y are most likely to influence
A)children's designer clothing lines.
B)health care and insurance.
C)retirement plans.
D)video games.
E)automobile design.

Accepted Answer

Members of Generation Y, also known as Millennials, are a key demographic for the video game industry as they grew up during the rise of technology and are avid consumers of digital media. They are known for their love of gaming and drive for innovation in the industry.

Question 7

Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races are referred to as __________ marketing programs.
A)panethnic
B)generational
C)cross-cultural
D)multicultural
E)regional

Accepted Answer

Multicultural marketing programs aim to customize the marketing mix to meet the diverse needs and preferences of different ethnic groups. It acknowledges the unique attitudes, lifestyles, and communication preferences of different races and cultures, and tailors marketing strategies and tactics accordingly. Panethnic marketing focuses on targeting all ethnic groups with a similarity in their cultural background, while cross-cultural marketing recognizes differences and similarities among various cultures. Generational marketing targets different age groups, while regional marketing focuses on specific geographic regions.

Question 8

Approximately one in __________ U.S. residents is African American, American Indian or Alaska Native, Asian American, or Native Hawaiian or Pacific Islander.
A)ten
B)seven
C)five
D)three
E)two

Accepted Answer

The answer of Approximately one in __________ U.S. residents is...

Question 9

Members of Generation Y are idealistic and eager to get started making the world a better place. One way they hope to achieve their goal is through __________.
A)environmental sustainability
B)political activism
C)intergenerational dialogue
D)fiscal conservatism
E)educational reform

Accepted Answer

Environmental sustainability is a common issue that Generation Y is passionate about and believes can make a positive impact on the world. They are often drawn to careers and lifestyles that prioritize sustainability and reducing environmental harm.

Question 10

Members of Generation Y, also known as __________, are interested in sustainability in order to make the world a better place.
A)activists
B)sustainers
C)progressives
D)reformers
E)millennials

Accepted Answer

Generation Y is commonly referred to as millennials. They are known to be interested in sustainability due to their desire to make the world a better place.

Question 11

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different __________.
A)races or ethnic groups
B)nations
C)religions
D)generational cohorts
E)genders

Accepted Answer

Multicultural marketing refers to marketing that takes into consideration the unique characteristics of different races or ethnic groups. While religion, generational cohorts, and genders can all be important factors in understanding a target market, they are not encompassing enough to fully capture the nuance of multicultural marketing. Nations are also not as relevant, as people can be from different ethnic backgrounds within the same nation.

Question 12

The generation of children born between 1977 and 1994 is sometimes referred to as
A)echo busters.
B)baby busters.
C)the lost generation.
D)the baby boomerang.
E)the millennials.

Accepted Answer

The generation of children born between 1977 and 1994 is commonly referred to as the millennials. They are also sometimes called Generation Y, as they follow Generation X (born between 1965 and 1976). The other answer choices refer to different generations. Echo busters refers to children born in the late 1990s and early 2000s who are the children of baby boomers. Baby busters refers to children born in the late 1950s and 1960s who were born after the baby boom. The lost generation typically refers to those who came of age during and after World War I, and the term baby boomerang is not commonly used to refer to any specific generation.

Question 13

The Sierra Club is the oldest continuously operating environmental organization. By 2001, its growth had plateaued. To rekindle interest in the organization, its members elected a new 23-year-old president who promised to use MTV artists to create public service announcements about the organization targeting his generational cohort, who are members of
A)Generation X.
B)Generation Y.
C)Generation Z.
D)baby busters.
E)baby boomers.

Accepted Answer

The president's plan to use MTV artists to create PSAs targeting his generation indicates that he is part of Generation Y (also known as millennials).

Question 14

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?
A)regulatory
B)technological
C)competitive
D)economic
E)social

Accepted Answer

Culture is a social environmental force that must be scanned to assess its impact on the organization's marketing environment.

Question 15

HSBC Bank International Ltd., Europe's largest bank, selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers" that are common in some groups. Its advertising agency was incorporating
A)psychographic differences.
B)population inputs.
C)multicultural marketing.
D)a value consciousness.
E)macroeconomics.

Accepted Answer

The advertising agency was incorporating multicultural marketing by being sensitive to cultural differences and potential offensiveness related to colors and numbers.

Question 16

All of the following statements are true EXCEPT:
A)LEED stands for Leadership in Energy and Environmental Design.
B)today's college graduates now seek green jobs that involve some aspect of social responsibility.
C)colleges of business have yet to establish sustainability course electives, case studies, or links to organizations that expose students to socially responsibility concepts and initiatives.
D)many students want to be involved with organizations like Net Impact to use business to improve the world.
E)millennials want to make a difference by making the world a better place

Accepted Answer

The statement "colleges of business have yet to establish sustainability course electives, case studies, or links to organizations that expose students to socially responsibility concepts and initiatives" is not true. Many colleges of business have established sustainability course electives, case studies, and links to organizations that expose students to socially responsibility concepts and initiatives.

Question 17

Which of the following is a commonly held value in the United States?
A)the importance of rank and status.
B)the importance of tradition.
C)belief in fate.
D)competition.
E)acceptance of birthright.

Accepted Answer

Competition is a commonly held value in the United States, as evidenced by the emphasis on sports and achievement in various fields.

Question 18

Culture refers to the
A)moral and ethical beliefs of a family passed down from generation to generation.
B)set of values, ideas, and attitudes that are learned and shared among the members of a group.
C)pastimes associated with the fine arts, such as ballet, music, and theater.
D)standard or pattern of behaviors that is typical or expected of a group.
E)description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.

Accepted Answer

Culture refers to a set of values, ideas, and attitudes that are learned and shared among the members of a group. It encompasses beliefs, customs, practices, and social behaviors that are passed down from generation to generation within a particular society or community.

Question 19

Two increasingly important values for consumers around the world are __________.
A)self-esteem and fitness
B)wealth and health
C)patriotism and friendship
D)family and fun
E)sustainability and preservation of the environment

Accepted Answer

Sustainability and preservation of the environment are becoming more and more important to consumers around the world, indicating a growing awareness of environmental issues and a desire for more sustainable and responsible practices from businesses.

Question 20

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as __________.
A)customs
B)morals
C)norms
D)culture
E)ethics

Accepted Answer

Culture encompasses all of the given options, including customs, morals, norms, and ethics, as they are all a part of the learned and shared values, ideas, and attitudes within a group.

Quiz 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

For millennials, environmental sustainability means __________.

When compared to Generation X, members of Generation Y are most likely to influence

All of the following are commonly held values in the United States EXCEPT:

By 2015, which racial or ethnic group will have the greatest economic impact in the U.S. in terms of its buying power?

Which one of the following is a value that would be commonly held in the United States today?

Members of Generation Y are most likely to influence

Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races are referred to as __________ marketing programs.

Approximately one in __________ U.S. residents is African American, American Indian or Alaska Native, Asian American, or Native Hawaiian or Pacific Islander.

Members of Generation Y are idealistic and eager to get started making the world a better place. One way they hope to achieve their goal is through __________.

Members of Generation Y, also known as __________, are interested in sustainability in order to make the world a better place.

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different __________.

The generation of children born between 1977 and 1994 is sometimes referred to as

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

All of the following statements are true EXCEPT:

Which of the following is a commonly held value in the United States?

Culture refers to the

Two increasingly important values for consumers around the world are __________.

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as __________.