From the following options,identify an element that is an essential tool in an integrated marketing communications strategy,but is,for the most part,unidirectional-the company communicates with the customer but the customer has limited ability to provide feedback.

Question

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Advertising is a one-way communication tool where the company promotes its products or services through various media channels such as television, radio, print, and digital mediums. The customer has minimal capacity to provide feedback or engage in a conversation with the company.

From the Following Options,identify an Element That Is an Essential