Which of the following is a way in which B2B selling differs from B2C?
A) Good interpersonal and communication skills are needed in B2C but not in B2B.
B) Many of the goods and services sold by B2B salespeople are more expensive and technically complex than those in B2C.
C) Excellent knowledge of the products being sold is vital in B2B but not in B2C.
D) An ability to discover customer needs and solve their problems is relevant only to B2B selling.
E) B2C customers tend to be larger and engage in extensive decision-making processes involving many people.
Correct Answer:
Verified
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