People who referred 10 friends to the Procter & Gamble website for Physique shampoo (HYPERLINK "http://www.physique.com"www.physique.com)received a free,travel-size styling spray and were entered in a sweepstakes to win a year's supply of the shampoo.The promotion generated 2 million referrals and made Physique the most successful new shampoo ever launched in the United States.To accomplish this,P&G used __________.
A) opt-out marketing
B) customerization
C) viral marketing
D) niche marketing
E) buzz marketing

Question

Quizplus · Accepted Answer

The promotion used viral marketing, which involves encouraging individuals to share a marketing message with others, leading to exponential growth in the message's exposure and influence.

People Who Referred 10 Friends to the Procter & Gamble