Viral marketing refers to
A) an embedded message that causes a popup screen to appear every time a user types in a specific word.
B) malicious spyware that is used to create doppelgangers at competitors' websites.
C) a subversive program that automatically transfers inquiries from one website to another.
D) an Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail, social networking, and blogs.
E) an online promotion that awards points to participants based upon how many friends they can friend on personal social networking sites such as Facebook or Twitter.

Question

Quizplus · Accepted Answer

Viral marketing is a promotional strategy that encourages individuals to share a marketer's message with others via e-mail, social networking, and blogs. This can create a "viral" effect as the message spreads rapidly through online channels, increasing brand awareness and engagement. Options A, B, C, and E do not accurately describe viral marketing.

Viral Marketing Refers to