Online consumers are called empowered consumers because
A) products and services purchased online often cost less than in a retail store.
B) online shopping does not require that they fight traffic, find a parking space, walk long store aisles, and wait in line at checkout.
C) they are more informed and discerning shoppers.
D) there are websites for almost any good or service they want.
E) they can engage in an electronic dialogue with marketers.

Question

Quizplus · Accepted Answer

Online consumers have access to a vast amount of information about products and services, allowing them to make more informed purchasing decisions. They can compare prices, read reviews, and research products before buying. This makes them more discerning shoppers and gives them more power in their purchasing decisions.

Online Consumers Are Called Empowered Consumers Because