Computer files that a marketer can download onto the computer of an online shopper who visits the marketer's website are referred to as __________.
A) bots
B) cookies
C) spiders
D) spam
E) interstitials

Question

Quizplus · Accepted Answer

The computer files that a marketer can download onto the computer of an online shopper who visits the marketer's website are called cookies. Cookies allow the marketer to track the online shopper's browsing behavior and preferences, which can be used to personalize their experience on the website and target them with relevant ads. Bots and spiders are automated computer programs used for various purposes, while spam refers to unsolicited emails. Interstitials are ads that come up between content pages.

Computer Files That a Marketer Can Download onto the Computer