marketspace,buzz refers to __________.
A) instant messaging
B) twittering or tweeting
C) word-of-mouth behavior
D) firm-based viral marketing
E) negative or deceptive online ads

Question

Quizplus · Accepted Answer

Buzz refers to word-of-mouth behavior, specifically the positive or negative discussions and recommendations made by consumers about a product or service. Marketspace refers to the electronic marketplace where buyers and sellers interact. Instant messaging, Twittering, firm-based viral marketing, and negative or deceptive online ads are all tactics that may be used in the marketspace or to generate buzz, but they do not directly relate to the definition of these terms.

Marketspace,buzz Refers to __________