Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail,social networking,and blogs is referred to as __________.
A) buzz marketing
B) customerization
C) viral marketing
D) "liking"
E) permission marketing

Question

Quizplus · Accepted Answer

The internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail, social networking, and blogs is referred to as viral marketing. It is called viral marketing because it spreads like a virus from person to person through electronic means, without the need for significant marketing expenditure. The term "buzz marketing" refers to creating a buzz or excitement around a product or service through word-of-mouth or other means. "Customerization" refers to customizing a product or service to meet the specific needs or preferences of individual customers. "Liking" is a feature on social media platforms that allows users to express their approval for a post or a page. "Permission marketing" refers to seeking the consent of customers before sending them marketing messages.

Internet-Enabled Promotional Strategy That Encourages Individuals to Forward Marketer-Initiated Messages