Frank needs to buy a new car.Before visiting a showroom,however,he logs onto www.autobytel.com.Here,he can compare the attributes of various makes and models,find information about the prices of various option packages and learn the manufacturer's suggested retail prices for different cars.After deciding on the car he wants to buy,Frank visits the local showroom and negotiates with the salesperson for the model and options package he wants.Because Frank is so well informed about prices,he is able to make a deal for several hundred dollars less than the salesperson's best offer.Frank's car buying experience illustrates which reason why consumers shop online?
A) convenience
B) communication
C) customization
D) choice
E) control

Question

Quizplus · Accepted Answer

Frank's ability to negotiate a better deal at the showroom is an example of the control that he gained by being well-informed about prices and options before visiting the showroom.

Frank Needs to Buy a New Car