Question 1

demand for a business product that results from the demand for a consumer product is referred to as
A) sequential demand.
B) selective demand.
C) primary demand.
D) secondary demand.
E) derived demand.

Accepted Answer

Derived demand refers to the demand for a product that arises from the demand for another product. In this scenario, the demand for a business product is derived from the demand for a consumer product.

Question 2

terms of brand loyalty,consumers who are very brand loyal and will not accept substitutes for which type of consumer product?
A) shopping product
B) convenience product
C) specialty product
D) unsought product
E) discretionary product

Accepted Answer

Consumers who are very brand loyal and will not accept substitutes are typically associated with specialty products, which are unique and have very specific characteristics that are not easily replicated. This could be products such as luxury or high-end fashion items, certain types of electronics or appliances, or specialized sports equipment. Shopping products may also have some degree of brand loyalty, but consumers may be more willing to accept substitutes if they are of similar quality and value. Convenience products and unsought products are generally not associated with high levels of brand loyalty, as they are more easily replaceable or insignificant to consumers. Discretionary products may have some level of brand loyalty, but it depends on the individual product and consumer preferences.

Question 3

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people,dental services would be classified as a(n)
A) shopping product.
B) convenience product.
C) specialty product.
D) unsought product.
E) business product.

Accepted Answer

An unsought product is one that consumers do not actively seek out or think about purchasing, such as funeral services or dental services for people who have not had their teeth checked in five years.

Question 4

Figure 10-1
-According to Figure 10-1 above,column "D" would represent what type of product?
A) shopping
B) convenience
C) specialty
D) prestige
E) unsought

Accepted Answer

The answer of  Figure 10-1
-According to Figure 10-1 above,column...

Question 5

Burberry makes fine raincoats,clothing,and other items,some that feature the company's distinctive plaids.Originally found only in Great Britain,Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality.Burberry is selling which classification of consumer product?
A) convenience product
B) shopping product
C) discretionary product
D) unsought product
E) specialty product

Accepted Answer

Burberry is selling specialty products because it offers unique and high quality items with a distinctive branding that target a specific type of customer who values the brand and quality.

Question 6

Which of the following is MOST likely to be an example of an unsought product?
A) iPod MP3 player
B) Lexus LS 460 luxury automobile
C) flight on American Airlines to Phoenix
D) Roget's Thesaurus
E) Ivory soap

Accepted Answer

Roget's Thesaurus is an example of an unsought product because it is not something that consumers actively seek out. It is typically purchased out of necessity, such as for academic or professional reasons, rather than as a desired or wanted product.

Question 7

Leona hates carrying a camera with her on vacations.If she only knew of the existence of the ½" thick Logitech pocket digital camera that easily fits in any pocket! For Leona,the Logitech camera is a(n)
A) shopping product.
B) convenience product.
C) specialty product.
D) unsought product.
E) discretionary product.

Accepted Answer

The Logitech pocket digital camera is an unsought product for Leona because she is unaware of its existence and does not actively seek it out.

Question 8

Figure 10-1
-According to Figure 10-1 above,column "C" would represent what type of product?
A) shopping
B) convenience
C) specialty
D) prestige
E) unsought

Accepted Answer

Column "C" represents specialty products, which are products that are unique or have a specific brand identity and are not commonly found in most stores.

Question 9

Distribution is very limited with which of the following type of consumer product?
A) shopping product
B) convenience product
C) discretionary product
D) unsought product
E) specialty product

Accepted Answer

Specialty products have very limited distribution as they are unique, high-end products that are only available in select locations or through exclusive channels. This limited distribution helps maintain their exclusivity and appeal to their specific target market.

Question 10

Unsought products are
A) any products associated with impulse buys at the supermarket checkout counter.
B) products that were once very popular but that have become obsolete because they are in the decline stage of their product life cycle.
C) items within a company's product line that do not perform as well as others in the line.
D) products that the consumer does not know about or knows about but does not initially want.
E) products that people choose to ignore because they find them offensive from a moral or ethical perspective.

Accepted Answer

Unsought products are products that the consumer does not know about or knows about but does not initially want. This can include products that require significant marketing efforts to create demand, such as life insurance or funeral services.

Question 11

Considering the classification of consumer products,which of the following products will have the most limited distribution?
A) Duncan Hines cake mixes
B) Polaroid cameras
C) Quaker State motor oil
D) Rolex watches
E) Sony stereos

Accepted Answer

Rolex watches are classified as specialty products, meaning they have a high price and are only purchased by a select group of consumers. Therefore, their distribution is limited to high-end jewelry stores and authorized dealers, making them the most limited in distribution among the given options.

Question 12

Figure 10-1
-According to Figure 10-1 above,column "B" would represent what type of product?
A) shopping
B) convenience
C) specialty
D) prestige
E) unsought

Accepted Answer

The answer of  Figure 10-1
-According to Figure 10-1 above,column...

Question 13

Marissa,a college student,and her father,a wealthy businessman,were each considering the purchase of a new automobile.As a college student with limited financial resources,Marissa went from car dealer to car dealer in several different cities searching for the lowest price on a new economy car.She devoted a great deal of time and energy to getting the best value for her money.For Marissa,an automobile was a __________.
A) specialty product
B) unsought product
C) discretionary product
D) shopping product
E) convenience product

Accepted Answer

Marissa's behavior of visiting multiple car dealers and actively searching for the best value for her money indicates that she considers an automobile to be a shopping product. Shopping products are those products that require more research and comparison before purchasing, and consumers are willing to devote time and effort to finding the best option. Marissa's father, on the other hand, may consider an automobile to be a specialty product or a discretionary product, depending on his personal preferences and financial situation.

Question 14

respect to promotion,which of the following strategies would most likely be used for unsought products?
A) offering consumer and trade sales promotions
B) establishing the uniqueness and status of the brand
C) generating awareness
D) differentiating the brand from competitive brands
E) stressing price and availability in advertising

Accepted Answer

Unsought products are products that consumers do not actively seek out or think about purchasing, such as funeral services or insurance. Therefore, generating awareness is the most effective strategy for promoting unsought products. This can be done through advertising, public relations, and other promotional activities aimed at raising awareness of the product's existence and benefits. Offering sales promotions or stressing price and availability in advertising may not be effective for unsought products, as consumers may not have any interest in purchasing them regardless of the price or availability. Establishing the uniqueness and status of the brand and differentiating it from competitive brands can be effective for sought-after products, but not necessarily for unsought products.

Question 15

terms of promotion,which of the following type of consumer product stresses status and uniqueness of brand?
A) specialty product
B) convenience product
C) shopping product
D) unsought product
E) discretionary product

Accepted Answer

Specialty products are unique and often have high status associated with them. Promotions for these products often focus on the exclusivity and uniqueness of the brand, emphasizing that owning it will set the consumer apart from others.

Question 16

Which of the following is MOST likely to be an example of an unsought product?
A) snow shovel
B) cell phone
C) gym membership
D) calculator
E) burial insurance

Accepted Answer

Unsought products are those that customers don't actively seek out to purchase, and may not even think they need until they see or hear about them. Burial insurance fits this definition best, as it's not something that most people are likely to actively search for or consider purchasing until they're faced with the need for it. The other options (snow shovel, cell phone, gym membership, calculator) are more likely to be products that customers actively seek out and intend to purchase.

Question 17

respect to price,which of the following type of consumer product would most likely be very expensive?
A) convenience product
B) shopping product
C) unsought product
D) specialty product
E) discretionary product

Accepted Answer

Specialty products are products that are unique and have brand-specific features that are highly valued by consumers. Due to their unique features, they are generally more expensive than other types of consumer products.

Question 18

greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each.They are only available in your area in a Waterford shop 40 miles from campus.Into which classification of consumer products would the Waterford crystal serving bowls fall?
A) convenience products
B) shopping products
C) specialty products
D) unsought products
E) discretionary products

Accepted Answer

The Waterford crystal serving bowls are a clear example of specialty products as they are unique and luxurious items that tend to be expensive and are not commonly found in most stores. The fact that the buyer was willing to travel 40 miles to a Waterford shop shows that the product falls under the specialty product category.

Question 19

Figure 10-1
-According to Figure 10-1 above,column "A" would represent what type of product?
A) shopping
B) convenience
C) specialty
D) prestige
E) unsought

Accepted Answer

The answer of  Figure 10-1
-According to Figure 10-1 above,column...

Question 20

infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer service (such as burial insurance)that a prospective buyer may not initially want.This type of consumer service is referred to as a(n)
A) shopping product.
B) convenience product.
C) specialty product.
D) support product.
E) unsought product.

Accepted Answer

An unsought product is a type of consumer service that a prospective buyer may not initially want, and infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for this type of product. Burial insurance is a good example of an unsought product, as it is not something people typically think about purchasing until they have a specific need for it.

Quiz 10: Developing New Products and Services

demand for a business product that results from the demand for a consumer product is referred to as

terms of brand loyalty,consumers who are very brand loyal and will not accept substitutes for which type of consumer product?

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people,dental services would be classified as a(n)

Figure 10-1 -According to Figure 10-1 above,column "D" would represent what type of product?

Which of the following is MOST likely to be an example of an unsought product?

Leona hates carrying a camera with her on vacations.If she only knew of the existence of the ½" thick Logitech pocket digital camera that easily fits in any pocket! For Leona,the Logitech camera is a(n)

Figure 10-1 -According to Figure 10-1 above,column "C" would represent what type of product?

Distribution is very limited with which of the following type of consumer product?

Unsought products are

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Figure 10-1 -According to Figure 10-1 above,column "B" would represent what type of product?

respect to promotion,which of the following strategies would most likely be used for unsought products?

terms of promotion,which of the following type of consumer product stresses status and uniqueness of brand?

Which of the following is MOST likely to be an example of an unsought product?

respect to price,which of the following type of consumer product would most likely be very expensive?

Figure 10-1 -According to Figure 10-1 above,column "A" would represent what type of product?

infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer service (such as burial insurance) that a prospective buyer may not initially want.This type of consumer service is referred to as a(n)