fear of physical harm,the size of financial outlay required to buy the product,product performance,and even the lack of approval of friends are all examples of factors that contribute to
A) consumer angst.
B) cognitive dissonance.
C) purchase anxiety.
D) perceived risk.
E) consumer cynicism.

Question

Quizplus · Accepted Answer

These factors all contribute to the perceived risk that a consumer associates with purchasing a product. Perceived risk refers to the degree of uncertainty and potential negative consequences associated with a purchase decision.

Fear of Physical Harm,the Size of Financial Outlay Required to Buy