Clorox uses the Good Housekeeping Seal for its Fresh Step cat litter,its strategy is to reduce a consumer's __________ and encourage purchases.
A) consumer angst
B) cognitive dissonance
C) perceived risk
D) purchase anxiety
E) consumer cynicism

Question

Quizplus · Accepted Answer

By using the Good Housekeeping Seal, Clorox is aiming to reduce the consumer's perceived risk of purchasing Fresh Step cat litter. The seal gives assurance to customers that the product has undergone rigorous testing and meets certain quality standards, thus reducing their anxiety about the product's effectiveness.

Clorox Uses the Good Housekeeping Seal for Its Fresh Step