Using the same brand name for different products,such as Tylenol Cold & Flu and Tylenol P.M.,is an example of
A) selective comprehension.
B) selective retention.
C) stimulus discrimination.
D) stimulus generalization.
E) routine problem solving.

Question

Quizplus · Accepted Answer

Stimulus generalization is the act of responding in the same way to stimuli that seem to be similar or related to the original stimulus. Using the same brand name for different products is an example of this, as consumers may associate the Tylenol brand with pain relief and therefore be more likely to purchase Tylenol Cold & Flu or Tylenol P.M. because of that association.

Using the Same Brand Name for Different Products,such as Tylenol