of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:
A) securing endorsements from influential people.
B) providing warranties and guarantees.
C) providing free trials of the product.
D) obtaining seals of approval.
E) using subliminal advertising.

Question

Quizplus · Accepted Answer

Subliminal advertising is not a marketing strategy designed to reduce consumers' perceived risk and encourage purchases. It involves using messages that are presented below the threshold of conscious awareness, with the hope of influencing consumers' behavior without their explicit knowledge or consent. This type of advertising is controversial and is not typically used as a risk reduction tactic. The other options (securing endorsements, providing warranties and guarantees, providing free trials, and obtaining seals of approval) are all methods commonly used to reduce perceived risk and increase consumer confidence in a product or service.

Of the Following Are Marketing Strategies Designed to Reduce Consumers