Question 1

Cloud computing,such as Apple's iCloud,enables businesses and consumers to share one's data or use a firm's software application like Microsoft Office directly from that firm's or a third party's server over the Internet rather than having that data file or program reside on a personal computer.This is an example of a change in the __________ marketing environment.

Accepted Answer

Cloud computing represents a shift in the technological marketing environment, as it relies on advancements in internet connectivity and server technology.

Question 2

owner of your local KFC franchise had a good year with rising revenues and reduced operating costs that resulted in a personal income of approximately $100,000.One-third of that was taken for local,state,and federal income taxes and another third went to pay for a home mortgage,car payments,food,clothing,and other necessities.What is the remaining third called?

Accepted Answer

Discretionary income is the portion of an individual's income that is left for spending, investing, or saving after taxes and necessities have been paid.

Question 3

Medication sensors have been developed that can dispense medicines by circulating within the arteries of the body and sensing when the medication is needed.This is an example of how __________ forces help improve or replace existing products and companies.

Accepted Answer

The development of medication sensors that can dispense medicines by circulating within the arteries of the body and sensing when the medication is needed is an example of technological forces at work. Technology is constantly evolving and has the ability to improve or replace existing products and companies, as seen in this example of a new healthcare innovation.

Question 4

Technology refers to

Accepted Answer

Technology is defined as the inventions or innovations from applied science or engineering research, making option E the correct answer. Options A, B, C, and D are incorrect because they either place time restrictions on the definition of technology or limit it to a specific purpose or stage in its development.

Question 5

The New Yorker Ad
-Technological advances are difficult to predict.One great advance can replace or substitute for existing products in a relatively short period of time.As shown The New Yorker ad above shows,tablet devices,such as the iPad,are likely to replace its weekly __________.

Accepted Answer

The ad specifically mentions "tablet devices" like the iPad, and shows a person reading The New Yorker on their tablet. This suggests that the magazine is likely to be replaced by the electronic version on tablets.

Question 6

recently,ink has been developed that will conduct electricity.The application for this ink is to print circuitry that can be read electronically.This may help to drive down the cost of radio frequency (RFID)tags that are currently used in industry.This is an example of how __________ forces are applied to industry.

Accepted Answer

The development of ink that conducts electricity is a technological force that is applied to the industry. It is a new innovation that enables the printing of circuitry for electronic reading, which has the potential to transform the industry and reduce the cost of RFID tags.

Question 7

Electronic Signatures in Global and National Commerce Act makes digital signatures as valid as non-digital pen-and-ink signatures.This act created a demand for software and hardware that would collect,transmit,and receive digital signatures.This example indicates how __________ forces can work together in the marketing environment.

Accepted Answer

The Electronic Signatures in Global and National Commerce Act is a regulatory force that allows for digital signatures to be valid, while the demand for software and hardware to collect, transmit, and receive digital signatures is driven by technological forces. Therefore, this example shows how technological and regulatory forces can work together in the marketing environment.

Question 8

Microsoft has developed __________ software to use with its 3D image capture technology called Kinect.

Accepted Answer

Microsoft developed natural user interface software to use with the Kinect technology, which allows users to interact with their devices using gestures and voice commands without the need for traditional input methods like keyboards or mice.

Question 9

SmartGrid infrastructure,online energy management,and consumer-generated energy (home wind turbines)best describe examples of today's (and tomorrow's)__________ force identified through an environmental scan.

Accepted Answer

The examples given relate to technological advancements in the energy industry, indicating that the technological force is the most appropriate choice.

Question 10

reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit once they have arrived.ImageTwin has developed a scanning system that obtains the measurements of individuals of all different sizes,which is then fed into a database.So,when you want to buy something at LandsEnd.com,you can see a 3D image of what the item should look like on your body.This is an example of the __________ force in the marketing environment.

Accepted Answer

The development of the scanning system by ImageTwin is a technological advancement that addresses and overcomes a common barrier to purchasing clothing online, which is the inability to know if the clothing will fit. This is an example of the technological force in the marketing environment.

Question 11

Recently,the number of people who attended music concerts,plays,and other live entertainment increased because they had the __________ to enjoy these activities.

Accepted Answer

Discretionary income is the money that remains after paying for taxes and necessities.Discretionary income is used for luxury items such as theater and concert tickets.

Question 12

Recent data on consumer expenditures indicate that the savings rate of U.S.consumers has __________.

Accepted Answer

Recent data on consumer expenditures indicate that the savings rate of U.S. consumers has risen to 6 percent. This means that consumers are saving more of their income and spending less, which could have an impact on the overall economy.

Question 13

the U.S.alone,roughly 500 million computers will become obsolete by 2017.These computers contain more than 2 billion pounds of what will become lead waste that is harmful to the environment.As a result,computer manufacturers are being pressured to accept the return of used computers for the safety of communities.This environmental issue reflects a problem with __________,a technological issue within the marketing environment.

Accepted Answer

The issue described is related to recycling, as it involves the disposal of obsolete computers in a way that minimizes their harmful impact on the environment.

Question 14

Technology can change existing products and the ways they are produced.Many companies are using technological developments to allow the __________ of products through the manufacturing cycle several times.

Accepted Answer

Recycling involves using technological developments to allow products to be used again after they have gone through the manufacturing cycle, thus reducing waste and improving sustainability.

Question 15

Emily had an excellent year as a saleswoman in 2011,earning $97,000.She paid $17,000 for "necessities" such as mortgage,food,and clothing.She was given a six-week,all expenses paid vacation by the company for her sales performance that had a value of $9,000.Her state and federal income taxes totaled $24,000.What was her discretionary income?

Accepted Answer

Discretionary income is the money left after deducting necessary expenses such as taxes, housing, and food.

Emily's necessary expenses are $17,000 (for mortgage, food, and clothing) and $24,000 (for state and federal taxes), which totals to $41,000.

Her total income is $97,000 + $9,000 (value of vacation) = $106,000.

Her discretionary income, therefore, is $106,000 - $41,000 = $65,000.

Therefore, the correct answer is C) $65,000.

Question 16

The New Yorker Ad
-new technologies are expected to have impact on marketing.These are

Accepted Answer

The article specifically mentions biotechnology, SmartGrids, natural user interfaces, and social networks as new technologies that will impact marketing. The other choices either include technologies not mentioned in the article or are outdated (such as CRT TV).

Question 17

Inventions or innovations from applied science or engineering research are referred to as

Accepted Answer

Inventions or innovations from applied science or engineering research are referred to as technology.

Question 18

year,the Parker family used to eat at nice restaurants almost four times a week.Even though Mr.Parker received a 5 percent raise,the cost of living rose by 7 percent.As a result,the family now eats most of their meals at home,dining out only four times a month.This reflects

Accepted Answer

The increase in the cost of living and the relatively small raise in income led the Parker family to tighten their budget by reducing their dining out expenses. This suggests a reaction to a loss of discretionary income, as they have less money available to spend on non-essential items such as restaurant meals.

Question 19

and Nancy Johnson prepared a household budget in an attempt to manage their money better.As part of their budgeting process,Carl and Nancy prepared the following list:
Monthly Income (after taxes): $4,500
Monthly Expenses (Necessities)
Rent: $550
Auto Loan: $250
Student Loan: $200
Savings: $500
Food: $200
Total Monthly Expenses: $1,700
Amount Left Over: $2,800
After totaling their necessary expenses,which equals $1,700,Carl and Nancy subtracted that amount from their monthly income of $4,500.The Johnsons were happy to realize that they had $2,800 left over,which is their __________.

Accepted Answer

The amount left over after deducting the necessary expenses from the monthly income is known as discretionary income. It is the income that can be used to pay for non-essential items such as entertainment, vacations, hobbies, etc. The Johnsons have $2,800 left over, which is their discretionary income.

Question 20

example of a dramatic __________ change is the increasing use of e-readers like Amazon's Kindle and tablet devices like Apple's iPad to read digital books.

Accepted Answer

The increasing use of e-readers and tablets represents a technological change, as it is driven by advances in technology and innovation. This change has significant implications for the way people consume and interact with books, and has disrupted the traditional publishing industry.

Quiz 3: Scanning the Marketing Environment