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Marketing Study Set 11
Quiz 3: Scanning the Marketing Environment
Path 4
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Question 101
Multiple Choice
notable trend of the U.S.population is the changing racial and ethnic composition.__________,who may be from any race,currently make up 16 percent of the U.S.population.
Question 102
Multiple Choice
Figure 3-A -U.S.Office of Management and Budget has developed a classification system that defines geographic areas based on the size of the population that is contained within them.The U.S.Census Bureau uses these statistical areas to collect,tabulate,and publish various reports on demographic profiles and economic activity.Based on Figure 3-A above,which of the following best defines a metropolitan division within the Dallas-Fort Worth metroplex?
Question 103
Multiple Choice
U.S.Census Bureau uses a classification system that reflects the varying locations of the population.The largest of these geographical areas is called
Question 104
Multiple Choice
Exurbs are
Question 105
Multiple Choice
Today,__________ of all Americans live in central cities,__________ live in suburbs,and __________ live in rural locations.
Question 106
Multiple Choice
statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people and adjacent territory that has a high degree of social and economic integration is referred to as a
Question 107
Multiple Choice
metropolitan statistical area refers to
Question 108
Multiple Choice
micropolitan statistical area refers to
Question 109
Multiple Choice
statistical area of at least one urbanized area of 50,000 or more people and adjacent territory that has a high degree of social and economic integration is referred to as a
Question 110
Multiple Choice
Approximately one in __________ U.S.residents is African American,American Indian or Alaska Native,Asian American,or Native Hawaiian/Pacific Islander.
Question 111
Multiple Choice
assist marketers in gathering data on the population,the U.S.Census Bureau has developed a classification system to describe the varying locations of the population.The system consists of two types of __________.