Marketing refers to
A) the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its shareholders, and employees.
B) the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.
C) the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its shareholders, and customers.
D) the activity for creating, communicating, delivering a product or service to a specific segment of the market, and providing the greatest customer value at the highest possible price.
E) the activities of advertising, promoting, and selling products to the greatest number of potential customers while simultaneously meeting the needs of the customer and organization.

Question

Quizplus · Accepted Answer

Marketing is not only about benefiting the organization, its shareholders, and employees, but also about benefiting its customers, stakeholders, and society at large. Therefore, option B is the best choice as it covers all the necessary benefits that marketing must provide.

Marketing Refers to