Which of the following statements about stakeholders is most accurate?
A) Ultimately, the only relevant stakeholder is the ultimate consumer.
B) The organization, suppliers, shareholders, employees, and consumers are all stakeholders of an organization and all should benefit from the organization's marketing activities.
C) Employees can be stakeholders only if they own shares in their company.
D) Suppliers are the most important stakeholders because without them, products could never be produced.
E) The only way to be a stakeholder is to have a financial investment in an organization's product, service, or idea.

Question

Quizplus · Accepted Answer

The most accurate statement about stakeholders is that the organization, suppliers, shareholders, employees, and consumers are all stakeholders of an organization and all should benefit from the organization's marketing activities. This recognizes the importance of various groups and their interests in the success of the organization. It also acknowledges that stakeholders may have different needs and interests that should be taken into consideration when making decisions. The other statements are either incorrect or too narrow in their scope.

Which of the Following Statements About Stakeholders Is Most Accurate