of the following are true about marketing EXCEPT:
A) Marketing is a broader activity than advertising.
B) Marketing stresses the importance of delivering genuine benefits in the offerings of products, services, and ideas.
C) Marketing persuades people to buy the "wrong" things.
D) When an organization engages in marketing, all stakeholders should benefit.
E) Marketing is a broader activity than personal selling.

Question

Quizplus · Accepted Answer

Marketing does not aim to persuade people to buy the "wrong" things. Rather, it focuses on understanding the needs and wants of consumers and delivering value through products, services, and ideas that meet those needs and wants. Marketing seeks to foster long-term relationships with customers based on trust, satisfaction, and loyalty.

Of the Following Are True About Marketing EXCEPT