marketing mix elements are called __________ because they are under the jurisdiction of the marketing department in an organization.
A) uncontrollable forces
B) profitability factors
C) stakeholder value generators
D) target market segments
E) controllable factors

Question

Quizplus · Accepted Answer

The marketing mix elements are considered controllable factors because they are directly under the control of the marketing department within an organization. These elements include product, price, promotion, and place (distribution). The marketing department has the ability to adjust and change these elements as they see fit in order to achieve their desired marketing outcomes.

Marketing Mix Elements Are Called __________ Because They Are Under