cluster of benefits that an organization promises customers to satisfy their needs is referred to as a(n)__________.
A) core benefit proposal
B) product protocol
C) marketing program
D) customer value
E) customer value proposition

Question

Quizplus · Accepted Answer

A customer value proposition is a cluster of benefits that an organization promises customers to satisfy their needs. It is a statement that communicates the unique benefits that a product or service delivers to the target customers and the value that customers can expect to receive. The other options may be related to marketing, but they do not specifically refer to the promises made to customers.

Cluster of Benefits That an Organization Promises Customers to Satisfy