marketing program refers to
A) a plan that integrates the marketing mix to provide a product, service, or idea to prospective buyers.
B) the selection of product benefits and attributes that are added to or subtracted from a given product to create variations within a product line.
C) the marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem.
D) the specific ratio within a marketing budget that divides resources between advertising, promotions, and personal selling.
E) the allocation of resources within a firm towards individual marketing mix elements.

Question

Quizplus · Accepted Answer

A marketing program refers to a plan that integrates the marketing mix (product, price, promotion, and place) to provide a product, service, or idea to prospective buyers. It is a comprehensive approach that outlines the specific actions that a business will take to reach its marketing objectives.

Marketing Program Refers to