pricing strategy for its Post-it^® Flag Highlighters was as follows: A) match its principal competitors' highlighters' prices. B) charge $3.99 to $4.99 for a single Post-it Flag Highlighter or $5.99 to $7.99 for a three-pack, which would give a reasonable bookstore price to students and an acceptable profit to distributors and 3M. C) set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated. D) make the product easier to purchase by placing the Post-it^® Flag Highlighter in discount office supply retailers. E) use the same pricing strategy as its 3M's Post-it^®Flag and Post-it^®Note offerings.

Question

Quizplus · Accepted Answer

Setting a reasonable price range for the product would attract students and also provide a profit for both the company and the distributors. This will also ensure that the price is not too high to discourage potential customers. Placing the product in discount office supply retailers will also make it more accessible to customers. Option A and E both rely on the pricing strategy of competitors or other products, which may not be the best approach for this specific product. Option C is not a sound strategy as it involves compromising profits and sending a message that the product is not valuable.

Pricing Strategy for Its Post-It® Flag Highlighters Was as Follows

Pricing Strategy for Its Post-It^® Flag Highlighters Was as Follows