After an assessment of needs,a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible
A) marketing strategy.
B) macromarketing program.
C) micromarketing program.
D) marketing program.
E) marketing concept.

Question

Quizplus · Accepted Answer

The concepts generated from consumer ideas need to be transformed into a marketing program - a set of planned activities that the company uses to promote its products/services to reach its target market. Therefore, the correct choice is (D) marketing program.

After an Assessment of Needs,a Marketing Manager Must Translate Ideas