marketing concept era occurred from __________.
A) the early years of the U.S. to the 1920s
B) the 1920s to the 1960s
C) the late 1950s to the late 1990s
D) the mid-1960s to the present
E) the mid-1980s to the present

Question

Quizplus · Accepted Answer

The marketing concept era is generally considered to have occurred from the late 1950s to the late 1990s, focusing on satisfying customer needs and wants while achieving organizational goals.

Marketing Concept Era Occurred from __________