people who use the products and services purchased for a household are called
A) organizational buyers.
B) household prospects.
C) ultimate consumers.
D) a target market.
E) sellers.

Question

Quizplus · Accepted Answer

Ultimate consumers are people who use the products and services purchased for a household, while organizational buyers are those who purchase goods and services for their companies. Household prospects may refer to potential consumers, but it doesn't necessarily imply that they are already using the products/services. Target market refers to the group of consumers that a company aims to reach, and sellers are those who offer products and services for purchase.

People Who Use the Products and Services Purchased for a Household