Which of the following is the best example of an organizational buyer?
A) a mother buying milk for her young son
B) a computer programmer buying the latest game for his PlayStation 3
C) a store owner buying hand-painted slate signs to sell in her store
D) a botanist buying a rose bush for his home garden
E) a parent buying a softball glove for a daughter

Question

Quizplus · Accepted Answer

An organizational buyer refers to a business, government agency, or other formal organization that makes purchases to support their operations. In this case, the store owner is buying products to sell in her store, which is a business and therefore qualifies as an organizational buyer. The other options involve individual consumers making purchases for personal use.

Which of the Following Is the Best Example of an Organizational