value to consumers that comes from having the offering available where consumers need it constitutes __________ utility.
A) time
B) place
C) possession
D) market
E) form

Question

Quizplus · Accepted Answer

Place utility refers to the value that consumers receive from having the product or service available at a convenient location or in the right place. This means the product should be easily accessible to the target market, and its availability adds convenience and value to the consumers' lives.

Value to Consumers That Comes from Having the Offering Available