The selling concept is typically utilised by marketers of unsought goods such as life insurance.

Name: The selling concept is typically utilised by marketers of unsought goods such as life insurance.
Brand: Quizplus
Rating: 4.8 (29 reviews)

Question

Quizplus · Accepted Answer

The selling concept is most commonly used for unsought goods, which are goods that the customer does not know about or does not actively seek out. Examples of such goods include life insurance, pre-need funeral services, and emergency medical services.

The Selling Concept Is Typically Utilised by Marketers of Unsought