The societal marketing concept calls on marketers to fulfil the needs of the target audience in ways that improve society without regard to the objectives of the company.

Question

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The societal marketing concept emphasizes fulfilling the needs of the target audience in ways that improve society, but it also considers the objectives of the company, aiming for a balance between company profits, consumer wants, and societal welfare.

The Societal Marketing Concept Calls on Marketers to Fulfil the Needs