In the simplified model of consumer decision making, the process stage of the model focuses on the external sociological influences on the consumer.

Question

Quizplus · Accepted Answer

The process stage of the simplified model of consumer decision making focuses on the internal psychological processes of the consumer, including the problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. The external sociological influences on the consumer are considered in the environmental factors stage of the model.

In the Simplified Model of Consumer Decision Making, the Process