Demographics such as a person's age, gender, ethnicity and income are objective and empirical, can be easily determined through questioning (some can even be observed) and are therefore ______, consumer-rooted variables.
A) cognitive
B) identifiable
C) real
D) factual

Question

Quizplus · Accepted Answer

Demographics such as age, gender, ethnicity and income are easily determinable, objective and empirical variables, and thus they are factual consumer-rooted variables.

Demographics Such as a Person's Age, Gender, Ethnicity and Income