Targeting can help marketers to find their marketing opportunities more efficiently.
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Q37: Usage and purchase behaviours such as usage
Q38: A heightened interest in leisure travel that
Q39: Demographics such as a person's age, gender,
Q40: A consumer's geographic location and postcode are
Q41: Much of the change in sex roles
Q43: If a market segment meets the criteria
Q44: An airline distinguishing between travellers who use
Q45: When segmenting their customers based on usage,
Q46: _ is aggregating individual consumers into relatively
Q47: The following are all ways in which
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