The following are all ways in which marketers can segment based on usage, except:
A) actual rate of usage.
B) brand attitude.
C) awareness level.
D) degree of brand loyalty.

Question

Quizplus · Accepted Answer

Segmenting based on brand attitude is not related to usage. The other options all relate to different aspects of usage behavior, such as how often a product is used or how loyal a customer is to the brand.

The Following Are All Ways in Which Marketers Can Segment