Prior to the widespread adoption of the marketing concept, mass marketing was the prevailing way of doing business with customers. The reason why the marketing concept has not been successful is due to mass marketing being a more logical strategy than market segmentation.

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This statement is false. The marketing concept has been widely adopted and has proven to be more successful than mass marketing in terms of building customer relationships and increasing sales. Market segmentation allows companies to tailor their marketing efforts to specific groups of customers with unique needs and preferences, which can lead to higher customer satisfaction and loyalty.

Prior to the Widespread Adoption of the Marketing Concept, Mass