When segmenting their customers based on usage, which of the following action should marketers undertake for low current share, high consumption customers (LowHighs)?
A) Chase.
B) Tickle.
C) Stroke.
D) Starve.

Question

Quizplus · Accepted Answer

Low current share, high consumption customers, often referred to as "LowHighs," represent a significant opportunity for growth. Marketers should actively pursue (chase) these customers because they already consume a lot of the product category but currently contribute little to the company's market share. By targeting them, the company can potentially increase its share in a segment that promises high volume sales.

When Segmenting Their Customers Based on Usage, Which of the Following