A form of segmentation commonly referred to 'lifestyle analysis' which includes looking at consumers' personalities and attitudes is called:
A) psychological segmentation.
B) psychographic segmentation.
C) sociocultural segmentation.
D) demographic segmentation.

Question

Quizplus · Accepted Answer

Psychographic segmentation involves analyzing consumers' personalities, values, attitudes, interests, and lifestyles to understand their behavior and preferences. This information can be used to create targeted marketing messages that are more likely to resonate with specific segments of consumers who share similar psychographic profiles. Demographic segmentation focuses on variables such as age, gender, income, education level, and other demographic characteristics, while sociocultural segmentation looks at broader cultural factors such as social class, ethnicity, and religion. Psychological segmentation is a term sometimes used interchangeably with psychographic segmentation, but it can also refer more specifically to the analysis of consumers' cognitive and emotional responses to marketing stimuli.

A Form of Segmentation Commonly Referred to 'Lifestyle Analysis' Which