The four groupings of bases for market segmentation can be described through two different criteria:
A) facts vs. cognitions, and; company-rooted vs. company-specific.
B) facts vs. cognitions, and; consumer rooted vs. consumption-specific.
C) thoughts vs. actions, and; consumer-rooted vs. consumption-specific.
D) thoughts vs. actions and; company-rooted vs. company-specific.

Question

Quizplus · Accepted Answer

The four groupings of bases for market segmentation can be divided into two criteria: facts vs. cognitions (referring to consumer's knowledge or awareness) and consumer-rooted vs. consumption-specific (referring to the consumer's behavior or specific usage of the product). Therefore, choice B, which refers to these two criteria, is the best answer.

The Four Groupings of Bases for Market Segmentation Can Be