Which of the following is an example of hybrid segmentation?
A) Married males, working in a white-collar occupation aged between 18-34 years.
B) Married females aged between 35-44 years who are extroverted, from a non-English speaking background and who live in New South Wales.
C) Singles aged between 18-34 years with an annual income between $40 001 - $60 000 and who live in Sydney.
D) Married, English-speaking couples living in Melbourne, with blue-collar occupations who have a combined income between $70 001 - 80 000.

Question

Quizplus · Accepted Answer

Hybrid segmentation combines different variables such as demographic, psychographic, and behavioral variables in order to create a more targeted segment. Option B combines variables such as age, marital status, personality, cultural background, and location to create a more precise segment. Options A, C, and D only use demographic variables to segment the market.

Which of the Following Is an Example of Hybrid Segmentation